We’re a group of word lovers, strategy aficionados, and web copywriters in Melbourne and Sydney, Australia. With our powers combined, we can write to pretty much any brief and soar above your expectations.
And unlike other content writing agencies, you work directly with your web copywriter and content strategist – not an account manager. Less time-wasting. Better results.
Our mission is to provide high-quality content writing and strategy services to audiences – quickly and efficiently.
Our team is trusted by some of the country’s biggest brands such as AAMI Insurance, The University of Melbourne and WorkSafe – and we’ve delivered content for international clientele from the UK and the UAE. No matter whether you’re in Melbourne, Sydney, or anywhere around the world, why not say hello?
Natalie Director & Content Strategist
Bachelor of Arts (Media and Communication)
Exceptional wordsmith. Digital connoisseur. Strategic mastermind. These are just a few things that have come from Natalie’s one and a half decades of professional writing and advertising experience. She’s talented, ambitious, and always ready for new challenges. Sound impressive? She’s also a black diamond shredder on the ski slopes and an ace on the soccer pitch.
Natalie’s led projects for clients including Monash University, The Melbourne School of Government and ME Bank.Find out more
Alexandra Project Manager & Lead Copywriter
Bachelor of Arts (Journalism)
Master of Arts (Writing)
Resident relationship expert, Alexandra knows that great projects rely on great communication. With a background in journalism and creative writing, she knows how to create compelling brand stories. She’s a people-person, a brilliant project manager and has considerable leadership experience. Plus, she’s always got a pun on hand.
Ally’s led projects for clients including Victoria Teachers Mutual Bank, The University of Melbourne Staff Hub and RMIT.Find out more
Emma Creative Lead & Copywriter
Bachelor of Communication (Advertising)
Emma has stellar experience working in digital agencies writing winning campaigns and headlines for some of the world’s biggest brands. She loves big ideas, effective communication, and wants her work to have a positive impact on the world. She also has a lightning-speed work rate. Besides her passion for writing, Emma also enjoys hiking, art and listening to girl bands.
Emma’s led projects for clients including Oxfam, APIA and Australia Post.Find out more
Bachelor of Arts (Creative Writing)
Associate Degree in Professional Writing and Editing
Artistic? Analytical? Jay has it all. With a background in creative writing, Jay is team Avion’s star auditor and web accessibility pro. He’s been nominated for awards, including the Victorian Premiers Literary Award for an Unpublished Manuscript. Yep, talent has no bounds.
Jay’s led projects for clients including GIO, Lifebroker and The University of Melbourne Research Services.Find out more
Emma Louise Copywriter
Bachelor of Arts in Marketing (Honours)
Queen of the social scene, Emma Louise has probably been all over your social feeds. She has experience tweeting, ‘gramming and posting content for some of Australia’s biggest and best brands. Along with being a first-class fashion and lifestyle blogger, she also has experience in content strategy. There’s a lot to ‘Like’.
Emma’s led projects for clients including Bulla Cream, Fiber Activewear and U1 Group.Find out more
Bachelor of Arts (History)
Master of Teaching (English & History)
Master of Numeracy (Education)
Laurence has everyone schooled when it comes to dotting our ‘I’s and crossing our ‘T’s. No, really. He’s an English teacher, professional proofreader and exceptional editor. He’s got an eye for sentence structure and is unrivalled on the scrabble board.
Laurence’s led projects for clients including ESUPERFUND, Southern Cross University and Tyco.Find out more
Bachelor of Business (Marketing)
The quirkiest of the pack, Tali has a marketing background, along with experience in SEO and Google Analytics. She’s hilarious, ambitious, and full of bright ideas. She’s written insightful blog posts for numerous clients, and always leaves them with a smile.
Tali’s led projects for clients including Shuttle Rocket, Industry Insider and Web Set Go.Find out more
Bachelor of Theatre
Master of Public Relations, Advertising and Applied Communication
With a background in theatre and performance, Rhys brings charm and charisma to everything he does. He’s also a skilled writer and communication expert. His acting experience makes him a pro when it comes to script writing. Those corporate videos? Sorted.
Rhys has led projects for AAMI Insurance, Lence and Aston Acquisitions.Find out more
Associate Degree in Professional Writing and Editing
You can tell when Jane’s in the office from her boisterous laugh. Fun, personable, and a great sense of humour… She’s also an experienced print editor with an eye for detail the New Yorker would envy. Jane will proofread your document leaving it sparkling and error-free.
Jane’s led projects for clients including Suncorp, WorkSafe and LITTLE Real Estate.Find out more
Bachelor of Arts (Visual Culture/English)
Diploma of Communications
Beth has a sharp knack for getting to the heart of your message. She’s written for clients across fashion and retail through to the financial and health sectors. Beth has a strong background in web copywriting, social media and marketing and loves nothing more than delivering exceptional results. When not tapping away at the keyboard, Beth enjoys reading, music and spending time with her Italian greyhound Ziggy.
Beth has led projects for clients including The Urban Collective Footwear, ASAP Skin Products and Impact Events.Find out more
Rachelle Services Support
Bachelor of Science/Commerce (Information Technology)
Rachelle (yep, it’s pronounced like Rachel) is our support away from home. Based in the Philippines, Rachelle is homely, family-orientated, a loving aunt and super savvy when it comes to helping the Avion team. We can always count on Rachelle to have our backs.
Rachelle’s always on hand to sort out admin, invoice and bill clients, and ensure all our files in order.Find out more