From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
June 16, 2017 Re-sign v Resign: don’t let hyphens trick you
Hyphens are the shortest marks used to indicate different word forms. Just as we use en and em dashes to indicate nuanced meaning, a hyphenated word also changes the meaning of the sentence it’s in. Typographically, you should also remember…Read more
June 9, 2017 Suncorp Discovery Tool
This year, we’ve been working closely with the e-commerce team at Suncorp Insurance on a number of exciting projects across the Suncorp brands. We recently got to see our work come to life in a real world setting – last…Read more
May 12, 2017 Why hire a content writing service for your content marketing?
Struggling with your content? Not sure who to turn to or who can help? Perhaps you’ve narrowed your options down to a few different service providers, but how do you know which one should you choose? Articulating your messages is…Read more
May 5, 2017 What’s it like working at Facebook?
As some of you may know, I was given the privilege of visiting a few content strategists at Facebook’s global headquarters in February. Although I can’t go into detail about what I learned, I can share with you something that will…Read more
April 21, 2017 How wireframing can make your content even better
It’s easier to draw a horse than explain what one looks like. This is because we process visual content much more efficiently; after all, a picture is worth a thousand words. By understanding that content has a visual purpose –…Read more
April 7, 2017 Trending transport startups from Silicon Valley
After visiting startup central – San Francisco – in February, I was fascinated by the latest ways people are getting around. If you thought Uber was cool, check out these transport innovations. From using UberPool to split fares with people…Read more
April 6, 2017 A startup lover’s guide to getting around San Francisco
If you love tech startups as much as I do, you’ll probably be just as fascinated as I was with the many techy ways San Franciscan entrepreneurs have developed to get around their city. Here are just a few options…Read more