We’re a little bit proud of our amazing team. Avion copywriters are clever, creative and extremely passionate about the work we do. We can work with you in a variety of capacities – from as-needed projects, to regular monthly content retainers, to working in-house alongside your team.
Although we come from a range of different backgrounds, we’re well versed in SEO, UX, CX, accessibility and the latest content marketing trends and techniques. No matter who’s working on your project, your content is in good hands.
Allow us to introduce ourselves – and click to connect on LinkedIn!
Natalie Director & Content Strategist
Bachelor of Arts (Media and Communication)
Exceptional wordsmith. Digital connoisseur. Strategic mastermind. These are just a few things that have come from Natalie’s one and a half decades of professional writing and advertising experience. She’s talented, ambitious, and always ready for new challenges. Sound impressive? She’s also a black diamond shredder on the ski slopes and an ace on the soccer pitch.
Natalie’s led projects for clients including Monash University, The Melbourne School of Government and ME Bank.Find out more
Shaun General Manager
Multi-skilled, committed and endlessly energetic – Shaun has a true entrepreneurial spirit. With an impressive background in content strategy, digital marketing and business development, he’s worked with some of the biggest brands in the world. After succeeding as Brand Manager at McCann Worldgroup, he took the leap to start his own digital agency, KLIQ, in Kuala Lumpur. Armed with valuable insights, he’s poised to bring a wealth of knowledge and experience to Melbourne.
Shaun has led projects for Nestle Professional, Energizer Holdings, General Electric, and World Vision.Find out more
Michelle Head of Client Engagement
Bachelor of Arts (German Studies)
Executive Master of Arts
As a language aficionado and speaker of three, Michelle’s passionate about language in all shapes and forms. With experience in the EdTech space, she’s no stranger to the digital world and is thrilled she gets to combine two of her loves: words and the World Wide Web. Other affairs of the heart include building meaningful connections with others, lending an empathic ear and using her keen eye for detail for good (they don’t call her “Eagle-Eye Shelly” for nothing).Find out more
Claire (Frommy) Head of Operations
Bachelor of Media
Our resident Marie Kondo, Claire finds her ‘spark joy’ in spreadsheets, lists, and Trello boards.
With a background in film and television, PR, media and entertainment, Claire has worked in management, production, and coordination roles for AAP, Channel Seven and Entertainment One (Hopscotch Films).
In her spare time, Claire loves to watch the latest film and television show, listen to podcasts, and read books, magazines, articles and even food labels.
Claire’s always on hand to ensure Avion operations stay on course.Find out more
Rhys Head of Delivery & Copywriter
Bachelor of Theatre
Master of Public Relations, Advertising and Applied Communication
With a background in theatre and performance, Rhys brings charm and charisma to everything he does. He’s also a skilled writer and communication expert. His acting experience makes him a pro when it comes to script writing. Those corporate videos? Sorted.
Rhys has led projects for AAMI Insurance, Lence and Aston Acquisitions.Find out more
Alexandra Strategy Lead & Copywriter
Bachelor of Arts (Journalism)
Master of Arts (Writing)
Resident relationship expert, Alexandra knows that great projects rely on great communication. With a background in journalism and creative writing, she knows how to create compelling brand stories. She’s a people-person, a brilliant project manager and has considerable leadership experience. Plus, she’s always got a pun on hand.
Ally’s led projects for clients including Victoria Teachers Mutual Bank, The University of Melbourne Staff Hub and RMIT.Find out more
Bachelor of Journalism
Addicted to witty wordplay, carefully crafted content, and alliteration (apparently), Mel adds her unique flair to everything she writes. Her background is in SEO copywriting and digital marketing, and nothing makes her happier than writing copy that achieves results and exceeds the client’s expectations. Although 5-year-old-Mel’s dream job was to be an ice cream salesperson, she’s definitely pleased the initial decision was reviewed and amended to follow the copywriting career path, instead.
Melinda has led projects for Brooks, Energy Australia and Fusion Retail.Find out more
Bachelor of Arts (Honours, Art History & English Literature)
Bachelor of Business Communication and Commerce
A self-confessed overachiever, Claire brings her experience in arts management, digital design, marketing and writing to everything she creates. A passion for big dream projects has seen her manage international not-for-profits, independent arts organisations and large-scale installations. When she’s not thinking up her next challenge, you’ll find her making something in her studio or fussing about in the garden (probably with some tome of a book).
Claire’s led projects for Origin Energy, the University of Melbourne and WorldSkills Australia.Find out more
Bachelor of Urban and Regional Planning
Diploma of Professional Writing and Editing
Having previously worked as an urban planner in local government, Tom found himself heading back to the university drawing board. Running with renewed energy, he brings a fresh perspective to copywriting and the ability to deliver on complex projects. With experience working in EdTech, Tom has a wealth of knowledge in marketing and a strong digital nous. What else? He’s also visited the vast Kingdom of Bhutan, twice.
Tom has led projects for Suncorp, Headspace and IODM.Find out more
Bachelor of Communications (Journalism & Media Communications)
Rich is an experienced journalist and UX designer with a unique skillset that shines in his approach to content communication. Never afraid to jump in at the deep end, he’s worked across print and digital for ambitious start-ups and recognised brands alike. He loves solving business problems by thinking user-first, ego-last, and he’s not shy to ask ‘why’.
When he’s not mapping customer journeys, he’s digging far and wide for new and old music or slow cooking something delicious.
Rich has led projects for Workspace, Clean Travel, UX Mastery, AAMI Insurance, and Suncorp Bank.Find out more
Bachelor of Fine Arts
Bachelor of Fine Arts (Honours)
A nerd about all things word-related, Christine has a keen eye for detail and an empathetic approach to the copy she writes. Her background as a writer and communications specialist for visual arts organisations in Australia, New Zealand and the United States makes her a whiz at creating engaging content for communities. Christine is also an exhibiting photo-media artist who published her first monograph, The Winter Garden, in March 2018.
Christine has led projects for Transurban, Sanderson Contemporary and PhotoForum NZ.Find out more
Bachelor of Arts (Strategic Communication and Journalism)
Diploma of Languages (Spanish)
Jacinta is a communications specialist with a passion for writing compelling content that connects and converts. Her background in copywriting, SEO, client communications, and digital strategy has her well-placed to face any content challenge head-on.
As Avion’s in-house ‘old soul’, nothing makes her happier than a good cup of tea.Find out more
Master of Marketing Communication (University of Melbourne)
Bachelor of Arts (University of Melbourne)
Harnessing her strong background in digital and emerging tech, Ali is a passionate copywriter who gets a kick out of using words to solve user-first problems. With unique experience spanning across the start-up space, large scale e-commerce giants, pharmaceuticals, health and beauty, she isn’t afraid to dive into any challenge head first.
When not nerding out with words, you can find Ali revelling in cooking shows and hip hop, or hear her cheering on her beloved Saints (albeit to little satisfaction).Find out more
Bachelor of Arts (Media and Communications, and Screen and Cultural Studies)
Master of Journalism
Trained in journalism, Nick has been able to utilise his storytelling and writing skills to venture into the copywriting sphere. Well versed across a number of subject areas, Nick has writing experience in finance, local and international sport, music, and even the world of craft beer. In his spare time, you’ll find him sampling the latest milkshake IPA (whatever weird beer that is), talking footy or genuinely enjoying the WWE.
Nick’s led projects for Agile Services, Keypath Education and the University of Melbourne.Find out more
Rachelle Services Support
Bachelor of Science/Commerce (Information Technology)
Rachelle (yep, it’s pronounced like Rachel) is our support away from home. Based in the Philippines, Rachelle is homely, family-orientated, a loving aunt and super savvy when it comes to helping the Avion team. We can always count on Rachelle to have our backs.
Rachelle’s always on hand to sort out admin, invoice and bill clients, and ensure all our files in order.Find out more