We’re a group of word lovers, strategy aficionados, and web copywriters in Melbourne and Sydney, Australia. With our powers combined, we can write to pretty much any brief and soar above your expectations. And unlike other content writing agencies, you work directly with your web copywriter and content strategist – not an account manager. Less time-wasting. Better results.
Our mission is to provide high-quality content writing and strategy services to audiences – quickly and efficiently. Our team is trusted by some of the country’s biggest brands such as AAMI Insurance, The University of Melbourne and WorkSafe – and we’ve delivered content for international clientele from the UK and the UAE. No matter whether you’re in Melbourne, Sydney, or anywhere around the world, why not say hello?
Natalie Director & Content Strategist
Bachelor of Arts (Media and Communication)
Exceptional wordsmith. Digital connoisseur. Strategic mastermind. These are just a few things that have come from Natalie’s one and a half decades of professional writing and advertising experience. She’s talented, ambitious, and always ready for new challenges. Sound impressive? She’s also a black diamond shredder on the ski slopes and an ace on the soccer pitch.
Natalie’s led projects for clients including Monash University, The Melbourne School of Government and ME Bank.Find out more
Alexandra Operations Manager & Strategy Lead
Bachelor of Arts (Journalism)
Master of Arts (Writing)
Resident relationship expert, Alexandra knows that great projects rely on great communication. With a background in journalism and creative writing, she knows how to create compelling brand stories. She’s a people-person, a brilliant project manager and has considerable leadership experience. Plus, she’s always got a pun on hand.
Ally’s led projects for clients including Victoria Teachers Mutual Bank, The University of Melbourne Staff Hub and RMIT.Find out more
Bachelor of Business (Marketing)
The quirkiest of the pack, Tali has a marketing background, along with experience in SEO and Google Analytics. She’s hilarious, ambitious, and full of bright ideas. She’s written insightful blog posts for numerous clients, and always leaves them with a smile.
Tali’s led projects for clients including Virgin Active, Sustainable Melbourne Fund and The Melbourne School of Engineering.Find out more
Bachelor of Arts (Visual Culture/English)
Diploma of Communications
Beth has a sharp knack for getting to the heart of your message. She’s written for clients across fashion and retail through to the financial and health sectors. Beth has a strong background in web copywriting, social media and marketing and loves nothing more than delivering exceptional results. When not tapping away at the keyboard, Beth enjoys reading, music and spending time with her Italian greyhound Ziggy.
Beth has led projects for clients including The Urban Collective Footwear, ASAP Skin Products and Impact Events.Find out more
Bachelor of Theatre
Master of Public Relations, Advertising and Applied Communication
With a background in theatre and performance, Rhys brings charm and charisma to everything he does. He’s also a skilled writer and communication expert. His acting experience makes him a pro when it comes to script writing. Those corporate videos? Sorted.
Rhys has led projects for AAMI Insurance, Lence and Aston Acquisitions.Find out more
Bachelor of Communication (Professional Communication)
Steph thinks humans are great. She is passionate about using words to create excellent customer experiences and gets big thrills from communicating something well. During her time she has honed her digital content creation skills, particularly in the business and education sectors. She’s also an avid literature enthusiast and hopes to publish a book… one day.
Steph’s led projects for Torrens University, Ben & Jerry’s and Diaco’s Garden Nursery.Find out more
Associate Degree in Professional Writing and Editing
Never without his notebook and fountain pen, Ben is always listening and scribbling. He loves to find out how ideas connect, then turns what he learns into vivid, effective copy. Ben’s a gun at writing blogs and is a communications whiz. He spends his downtime writing essays and fiction, and exploring issues on his podcast, Bensplaining.
Ben has led projects for clients including St Vincent DePaul, Benetas and Tick Homes.Find out more
Bachelor of Business (Marketing Management)
Master of Arts (Publishing and Communications)
Helena brings her background in marketing, advertising and illustrated publishing into her editorial skills, where she’s just as comfortable creating structure and coherence in a business report as she is creating the index for a cookbook. When she’s not reorganising, reading or writing words, Helena enjoys looking for wildlife around the world, both above and below the ocean surface.
Helena has led projects for The Victorian Human Rights Commission, Hardie Grant Explore and Pan Macmillan.Find out more
Bachelor of Journalism
Addicted to witty wordplay, carefully crafted content, and alliteration (apparently), Mel adds her unique flair to everything she writes. Her background is in SEO copywriting and digital marketing, and nothing makes her happier than writing copy that achieves results and exceeds the client’s expectations. Although 5-year-old-Mel’s dream job was to be an ice cream salesperson, she’s definitely pleased the initial decision was reviewed and amended to follow the copywriting career path, instead.
Melinda has led projects for Brooks, Energy Australia and Fusion Retail.Find out more
Bachelor of Creative Arts (Hons. Fine Arts Photomedia)
Masters of Arts (Writing)
Doctor of Philosophy (PhD)
As a globe trotting poet, Marion’s love of words is outweighed only by her love of meeting new people. Having worked in London, New York and California, Marion comes with a full bag of experience from both creative and commercial writing gigs. Obsessed with all things digital, Marion’s passion for blending data and creativity is contagious.
Marion’s led projects for clients including APR Creative, Greenhaus and WorldSkills Australia.Find out more
Emma Louise Copywriter
Bachelor of Arts in Marketing (Honours)
Queen of the social scene, Emma Louise has probably been all over your social feeds. She has experience tweeting, ‘gramming and posting content for some of Australia’s biggest and best brands. Along with being a first-class fashion and lifestyle blogger, she also has experience in content strategy. There’s a lot to ‘Like’.
Emma’s led projects for clients including Bulla Cream, Fiber Activewear and U1 Group.Find out more
Bachelor of Arts (History)
Master of Teaching (English & History)
Master of Numeracy (Education)
Laurence has everyone schooled when it comes to dotting our ‘I’s and crossing our ‘T’s. No, really. He’s an English teacher, professional proofreader and exceptional editor. He’s got an eye for sentence structure and is unrivalled on the scrabble board.
Laurence’s led projects for clients including ESUPERFUND, Southern Cross University and Tyco.Find out more
Rachelle Services Support
Bachelor of Science/Commerce (Information Technology)
Rachelle (yep, it’s pronounced like Rachel) is our support away from home. Based in the Philippines, Rachelle is homely, family-orientated, a loving aunt and super savvy when it comes to helping the Avion team. We can always count on Rachelle to have our backs.
Rachelle’s always on hand to sort out admin, invoice and bill clients, and ensure all our files in order.Find out more