May 6, 2016 Announcing our Suncorp Partnership

May 2016 Newsletter

Suncorp Homepage

We’re thrilled to have become an official content partner for Australian financial services company, Suncorp. Over the coming months, our talented team of Melbourne-based copywriters will be working closely with Suncorp’s eCommerce, SEO and UX teams to deliver a range of exciting projects. We can’t wait to share the results with you in the near future.

‘Till next time!

Best wishes, Natalie & the Avion team

 

Content tips & tricks

THE NIT-PICKING GLORY OF THE NEW YORKER’S COMMA QUEEN

By Mary Norris, ted.com

As a copy editor for the New Yorker, Mary Norris enforces some of the most authoritative (some might say eccentric) style rules in publishing.

HOW GOOGLE MAY ANALYSE AND EVALUATE THE QUALITY, VALUE, & RANK-WORTHINESS OF YOUR CONTENT

By Rand Fishkin, moz.com

Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.

10 COMMON ONLINE COPYWRITING MISTAKES

By Jack Simpson, econsultancy.com

Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. But digital writing requires a unique approach that caters for the way people read online.