February 10, 2017 Announcing our work with ANZUK

February 2017 Newsletter

Anzuk homepage

At Avion, we’re grateful to partner with some fantastic clients. This month we’re proud to showcase our hard work with ANZUK, a recruitment agency in the education sector that operates in Australia, the UK and Canada. We were commissioned to help ANZUK reflect key messages on its website as well as clarify its service offerings.

Some of the things we worked on included:

  • undertaking an SEO site audit
  • reviewing design and examining wireframes for SEO effectiveness
  • developing navigation and linking strategy for optimised SEO
  • determining keyword direction and planning
  • titling pages and tagging
  • writing meta-descriptions
  • reviewing incoming links
  • advising on 404 and redirecting strategy to retain SEO rankings.

We’d like to thank the wonderful team at ANZUK for collaborating with us on this project. If your website needs a facelift too, give us a call. We’d love to help you bring your business to life with unique and engaging content.

‘Till next time!

Natalie & the Avion team

Content tips & tricks

THE ONE-TWO- PUNCH OF AUTHENTICITY AND STRATEGY

By Sonia Simone, copyblogger.com

Content that is both strategic and genuine delivers honest results. Sonia explores how to deliver your key messages without being a complete “saleshole”.

COMMENT MARKETING: HOW TO EARN BENEFITS FROM COMMUNITY PARTICIPATION

By Rand Fishkin, moz.com

Interacting with people through their posts has the power to intrigue, engage and convert. Rand explains what you need to do to deliver a great comment.

MAPPING THE CUSTOMER JOURNEY DOESN’T HAVE TO BE DIFFICULT

By Ben Davis, econsultancy.com

Some argue that forming a great customer journey map is exhaustingly complex. Ben believes otherwise and shows us how it’s done.

THE DIFFERENCE BETWEEN LICENSE, LICENCE, PRACTICE AND PRACTISE

shuttlerocket.com

Shuttle Rocket clarifies the confusion between using an ‘s’ instead of a ‘c’ and vice versa. Here’s how to keep on top of these words.