Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
December 1, 2020 How experiential marketing can build positive associations with your brand
An oversaturation of media, technology and platforms have made it harder than ever for businesses to reach, resonate with and drive audiences to take action. Experiential marketing is an out-of-the-box way to engage customers in real-life experiences that are memorable…Read more
November 27, 2020 How businesses are prioritising mental health during COVID-19
Hi there, COVID-19 has transformed where we work and for most, the way we work. Zoom meetings have replaced face-to-face gatherings and Slack messaging has filled the void of watercooler chats. And working remotely has had some big upsides. However,…Read more
November 2, 2020 Why and how to communicate with empathy
Being empathetic makes it easier to understand the challenges, fears, anxieties, or worries that others might be experiencing. Done in the right way, empathy marketing and communications can tap into what your readers might be experiencing. Honing your ability to…Read more
October 30, 2020 5 tips to navigate a new job or project remotely
Hi there, Ah, 2020. The year of ‘unprecedented’ this and ‘new normal’ that – mass job losses and more remote work than ever before. You may be one of the lucky ones to secure a new remote job or project…Read more
October 12, 2020 Key takeaways from the 2020 Edelman Trust Barometer (Australia)
Cast your mind back to the beginning of 2020. It was a simpler time – before we knew the term ‘social distancing’, the best lighting in our homes for Zoom calls, and who Carole Baskin is. It was also a…Read more
September 29, 2020 Why your brand needs a style guide
A well-developed style guide is essential for establishing brand identity. In other words, it’s a tool to help your business stand out from the pack. Think about the most iconic brands in the world, such as Apple or Airbnb –…Read more
September 25, 2020 Pivoting in a pandemic – who has nailed it so far?
Hey there, As we enter into our seventh month of lockdown in Melbourne, we’ve witnessed how businesses – from local coffee shops to global corporations – have pivoted their marketing, services and communications. After all, necessity is the mother of…Read more
August 31, 2020 Why accessibility matters to your content strategy
Hey there, How are you holding up there? If you’re feeling a bit Zoom-fatigued and sick of screen time, you’re not alone. Although online shopping, constant connectivity and web surfing aren’t new concepts, they’ve certainly become a bigger part of…Read more