Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
February 26, 2021 Who writes your copy? Spotlight on… Vesta Gheibi
Hi there, If we haven’t already met, my name is Vesta and I’m a digital strategist and copywriter for Avion Communications. Go on, take a moment to procrastinate and stalk – or connect with – me on LinkedIn. I joined…Read more
January 29, 2021 Content in 2021: It’s time to connect again
Hey there, Happy New Year! Can you believe we’ve (finally) said ‘see ya’ to 2020 and ‘hello’ to 2021? Although the COVID-19 madness isn’t over just yet, it forever changed how we connect with ourselves and the world around us.…Read more
January 25, 2021 The value of integrating thought leadership into your content toolkit
In 2020, we were all tested in varying ways. In the face of these largely unprecedented times, effective leadership has rarely been more important. Regardless of your industry, being able to actively demonstrate your expertise and intrinsic value to your…Read more
January 13, 2021 COVID-19 Christmas ad campaigns – Avion’s winners and losers
Christmas campaigns are usually an opportunity for over-the-top sappy messaging, and blow-out budgets. However, in 2020 brands had to rethink how they spread the festive love for a COVID-19 Christmas. According to a poll by Truman films, 63% of consumers…Read more
December 17, 2020 Where in the world is Natalie Khoo—and what’s next for Avion?
Hi there, Wow. What a rollercoaster of 2020. Melbourne > Austin > London > Melbourne. I moved to the US at the start of this year to launch Avion’s first international office. It was thrilling, but then COVID happened. My…Read more
December 1, 2020 How experiential marketing can build positive associations with your brand
An oversaturation of media, technology and platforms have made it harder than ever for businesses to reach, resonate with and drive audiences to take action. Experiential marketing is an out-of-the-box way to engage customers in real-life experiences that are memorable…Read more
November 27, 2020 How businesses are prioritising mental health during COVID-19
Hi there, COVID-19 has transformed where we work and for most, the way we work. Zoom meetings have replaced face-to-face gatherings and Slack messaging has filled the void of watercooler chats. And working remotely has had some big upsides. However,…Read more
November 2, 2020 Why and how to communicate with empathy
Being empathetic makes it easier to understand the challenges, fears, anxieties, or worries that others might be experiencing. Done in the right way, empathy marketing and communications can tap into what your readers might be experiencing. Honing your ability to…Read more