Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
May 18, 2020 How to write inclusively and reach a more diverse audience
The scientist Steven Pinker once said that “language is a window into human nature”. Far from being neutral, language can be persuasive, inclusive, and emotional. As business owners and decision makers, the success of a company’s marketing efforts rely on…Read more
May 4, 2020 Writing for finance: How to stay compliant
When writing for finance, the devil is in the details. The reason for this is that writing content for the finance industry is no simple task. Content writers – whether in-house or external – need to navigate various departments, such…Read more
May 1, 2020 What’s ‘on trend’ in content marketing this year?
Hi there, Well, 2020 is already proving to be quite a year. Who knew we’d be celebrating the start of the new decade by staying at home and hoarding toilet paper? The Avion team is all working remotely, and while…Read more
April 8, 2020 Interview with an expert: Why digital accessibility is now more important than ever
The internet is an almighty tool that can remove communication barriers and unite people across the globe. It has transformed the world in unimaginable ways, but not for everybody. Did you know that one in five Australians have a disability?…Read more
March 30, 2020 Why we love facilitating workshops
At Avion, our company tagline is ‘where messages take flight’. We’ve made it our business to help our clients’ communications soar, taking them from stationary to dynamic, stagnant to vibrant. While a large part of our job as communication experts…Read more
March 23, 2020 Communicating through times of crisis
Crises can come in many forms. They can be natural, man-made or humanitarian in nature. They can develop gradually over time or appear suddenly, dramatically uprooted our lives in ways we couldn’t imagine. Collectively, we’re currently facing a crisis of…Read more
March 19, 2020 What we’ve learnt from writing for finance
On the surface level, writing for finance may not be the most stimulating topic. That being said, finance is a vital aspect of most people’s lives. From your first savings account (remember Dollarmites?!), to being able to buy your first…Read more
March 3, 2020 Why you need a content strategy
Our director Natalie Khoo describes content strategy as “the choreographer in the background who doesn’t get the recognition, but weaves everything together.” It’s the unsung hero and key player behind the scenes ensuring each performance is perfect. Research from HubSpot…Read more