From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
June 9, 2014 Use special offers to boost your conversion rate
We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something from them – because they work. So why does…Read more
June 9, 2014 So how does Google Glass work?
I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair…Read more
May 10, 2014 A beginner’s guide to SEO
SEO. If you had dropped this term a little over a decade ago you would’ve generally been met with blank faces. Now SEO is on the tongues of every company and marketer. Search engine optimisation is the act of making…Read more
May 9, 2014 Optimising your website for mobile devices
These days, you don’t need to go far to see someone tapping away on their smartphone or browsing on their tablet. Australian ownership of mobile devices is on the increase. Over 70 per cent of Australians own either a tablet…Read more
May 9, 2014 When did you last update your content?
Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often…Read more
April 9, 2014 Harnessing the power of e-commerce in Australia
Perusing online has become a great way for customers to try before they buy. E-commerce sites such as eBay and Amazon provide a simple way for shoppers to browse for products conveniently at a time that suits them. With this…Read more
April 9, 2014 Maximum reach, minimal effort
Last month, I attended a presentation by Jesse Desjardins, Head of Social at Tourism Australia (possibly one of the best jobs in the world!). What I re-learned was the importance of generating fresh content on an ongoing basis. But what I found really interesting…Read more
March 9, 2014 Making your website accessible
A ‘web accessible’ website is suited to meet the needs of people with disabilities, such as vision or mobility impairments. And with Australia’s ageing population, web accessibility is more important than ever. Approximately 50 per cent of those aged 65…Read more