Blog

Spy on what the Avion team has been discussing lately.

From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.

October 19, 2018 Why you should share your business values with the world

Simon Sinek hit the nail on the head when he made this comment in a 2009 TED Talk: “People don’t buy what you do, they buy why you do it.” He’s talking about the fact that customers are more drawn…

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October 5, 2018 Who writes your copy? Spotlight on… Steph Underhill

Hi there, Hope you’re going great! This month’s newsletter is proudly brought to you by me – Steph Underhill, a copywriter here at Avion. I’ve been part of the team for a little over a year now and in that…

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September 21, 2018 What is conversational copy and why should I use it?

We all know lifeless, jargon-filled technobabble when we see it. As author and former political speechwriter Don Watson wrote, “Today’s corporations, government departments, news media, and, perhaps most dangerously, politicians – speak to us in clichéd, impenetrable, lifeless sludge.” There’s…

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September 10, 2018 5 things copywriters need to know about AI & conversation design

Anyone I’ve met knows I’m a geek for emerging technology. In particular, I’m very passionate about artificial intelligence (AI), and how natural language processing (NLP) will impact content strategists and copywriters. With Avion’s experience writing for voice technology, chatbots and…

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September 7, 2018 Going plastic-free in July

Here’s a fun question for your Friday – how much plastic do you use every day? You might not think it’s a lot, but when you actually spend a few minutes taking stock, the tally can be surprising. From the…

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August 3, 2018 Greetings from MozCon in Seattle

Ally has been exploring Seattle while she’s been at MozCon. This is one of her fave shots of the public market (well worth a visit if you haven’t been!) In case you didn’t know, our beloved Ally is enjoying 5…

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July 27, 2018 The top 3 things I learnt at MozCon 2018

I recently had the pleasure of visiting Seattle to hear some of the top voices in search engine optimisation (SEO) speak about the latest trends and challenges facing digital marketing. MozCon 2018 was a three-day conference with mountains of insights…

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July 6, 2018 Who writes your copy? Spotlight on… Rhys Martin

G’day, I’m Rhys. If we haven’t met, I’ve been a copywriter here at Avion for almost two years – how time flies! I have developed experience working on all sorts of projects across different sectors, from finance to construction. Highlights…

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