Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
August 17, 2020 3 ways user research can improve your content marketing efforts
Knowing your audience shouldn’t be guess work; it requires effort to gather valuable information and should be done from day one. Only then can you validate product ideas and marketing tactics to improve your content’s performance. We explore the top three…Read more
August 10, 2020 How to bring an agency ‘in-house’
Ah, the classic argument of agency vs in-house. It’s been waging since the days when cavemen bickered over whether to source fire-building materials from outside parties or build up their resources themselves (hey, it could have happened!). It can be…Read more
July 31, 2020 How we’ve tackled the challenges of remote work
Hey there, While it may seem like a lifetime ago, in reality us Avionites have only been working remotely for four months. But what a life-altering few months it’s been. As a small team working across a wide variety of…Read more
July 20, 2020 Quick WCAG wins to help ensure your content is accessible
How often do you think of accessibility when you’re publishing content or creating a website? If you’re like one in five Aussies who live with a disability, accessible content could make or break how you connect with a brand, product…Read more
July 13, 2020 How to write a white paper
Writing a white paper isn’t for the faint-hearted. If it’s your first time writing one (which, if you’re reading this, it likely is), you might be feeling a tad nervous. There’s no need to stress though – that’s what we’re…Read more
June 29, 2020 When’s the best time to do a content audit?
Hi there, Like Punxsutawney Phil, you might be slowly emerging from social restrictions to see what awaits you – in both a personal and business sense. Hopefully the shadow of COVID-19 isn’t looming and brighter times await. If you’re…Read more
June 26, 2020 What we’ve learnt from writing for healthcare
Health is one of the most important yet sensitive topics to talk or write about. When tackling such complex subject matter, you must be direct and personal. The quality of your written communications can have a big impact on people’s…Read more
June 12, 2020 How to write for non-profits
According to Philanthropy Australia, Australians donate more than $12 billion a year to charities and not-for-profit organisations. It’s no secret that donors want to feel their contributions are making a difference. With organisational pressures, competition and public perception to juggle,…Read more