Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
October 30, 2020 5 tips to navigate a new job or project remotely
Hi there, Ah, 2020. The year of ‘unprecedented’ this and ‘new normal’ that – mass job losses and more remote work than ever before. You may be one of the lucky ones to secure a new remote job or project…Read more
October 12, 2020 Key takeaways from the 2020 Edelman Trust Barometer (Australia)
Cast your mind back to the beginning of 2020. It was a simpler time – before we knew the term ‘social distancing’, the best lighting in our homes for Zoom calls, and who Carole Baskin is. It was also a…Read more
September 29, 2020 Why your brand needs a style guide
A well-developed style guide is essential for establishing brand identity. In other words, it’s a tool to help your business stand out from the pack. Think about the most iconic brands in the world, such as Apple or Airbnb –…Read more
September 25, 2020 Pivoting in a pandemic – who has nailed it so far?
Hey there, As we enter into our seventh month of lockdown in Melbourne, we’ve witnessed how businesses – from local coffee shops to global corporations – have pivoted their marketing, services and communications. After all, necessity is the mother of…Read more
August 31, 2020 Why accessibility matters to your content strategy
Hey there, How are you holding up there? If you’re feeling a bit Zoom-fatigued and sick of screen time, you’re not alone. Although online shopping, constant connectivity and web surfing aren’t new concepts, they’ve certainly become a bigger part of…Read more
August 17, 2020 3 ways user research can improve your content marketing efforts
Knowing your audience shouldn’t be guess work; it requires effort to gather valuable information and should be done from day one. Only then can you validate product ideas and marketing tactics to improve your content’s performance. We explore the top three…Read more
August 10, 2020 How to bring an agency ‘in-house’
Ah, the classic argument of agency vs in-house. It’s been waging since the days when cavemen bickered over whether to source fire-building materials from outside parties or build up their resources themselves (hey, it could have happened!). It can be…Read more