Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
June 12, 2020 How to write for non-profits
According to Philanthropy Australia, Australians donate more than $12 billion a year to charities and not-for-profit organisations. It’s no secret that donors want to feel their contributions are making a difference. With organisational pressures, competition and public perception to juggle,…Read more
June 8, 2020 How to make dry content fun and engaging
If you work in an industry that’s known for being a little dry, for example financial services, it’s easy to fall into the trap of creating content that follows suit. Luckily, it doesn’t have to be that way! There…Read more
June 2, 2020 Coming out the other side of a disruption
Hi there, We’ve been thinking a lot about disruption lately. During this time in lockdown, we’ve all had to face the world in different ways than we’re used to. Instead of working together in person, we’ve had to stay connected…Read more
May 18, 2020 How to write inclusively and reach a more diverse audience
The scientist Steven Pinker once said that “language is a window into human nature”. Far from being neutral, language can be persuasive, inclusive, and emotional. As business owners and decision makers, the success of a company’s marketing efforts rely on…Read more
May 4, 2020 Writing for finance: How to stay compliant
When writing for finance, the devil is in the details. The reason for this is that writing content for the finance industry is no simple task. Content writers – whether in-house or external – need to navigate various departments, such…Read more
May 1, 2020 What’s ‘on trend’ in content marketing this year?
Hi there, Well, 2020 is already proving to be quite a year. Who knew we’d be celebrating the start of the new decade by staying at home and hoarding toilet paper? The Avion team is all working remotely, and while…Read more
April 8, 2020 Interview with an expert: Why digital accessibility is now more important than ever
The internet is an almighty tool that can remove communication barriers and unite people across the globe. It has transformed the world in unimaginable ways, but not for everybody. Did you know that one in five Australians have a disability?…Read more
March 30, 2020 Why we love facilitating workshops
At Avion, our company tagline is ‘where messages take flight’. We’ve made it our business to help our clients’ communications soar, taking them from stationary to dynamic, stagnant to vibrant. While a large part of our job as communication experts…Read more