From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
January 25, 2019 What are YOU going to achieve in 2019?
Hi there, We hope you had a refreshing Christmas break and are back on deck, raring to go! The start of a new year is always a good time to look ahead and make plans. January is often the month…Read more
January 21, 2019 That’s a wrap: SEO in 2018
It’s been a big year! We had a total lunar eclipse, a royal wedding, and a robotic voice recording that divided the globe (it totally says ‘Yanny’, by the way). In the SEO world, there’s been plenty going on as…Read more
December 7, 2018 Another year over…
Hi there, Can you believe it’s December already? What a year this has been. We’ve had the privilege of working on some amazing projects in 2018, including: Copywriting for Vinnie’s CEO Sleepout EDMs for Plastic Free July A content refresh…Read more
November 29, 2018 What does voice search mean for your web copy?
Gone are the days when Siri was just a novelty voice that Apple phone users brought out as a party trick. The rise (and improvement) of voice assistants like Windows Cortana, Amazon Alexa, and Google Now have all helped turn…Read more
November 13, 2018 5 ways copywriters can help you without writing a thing
A lot of business owners say to us, ‘we don’t really need your services… I know everything about my business and can write the copy myself’. And you know what? They make a good point. No one does know your…Read more
November 9, 2018 Avion strategy week
Hi there, I hope you’re having a great week so far. This little update is landing in your inbox just as the Avion crew wraps up its annual brand strategy getaway – in balmy Brisbane, no less. We know as…Read more
October 19, 2018 Why you should share your business values with the world
Simon Sinek hit the nail on the head when he made this comment in a 2009 TED Talk: “People don’t buy what you do, they buy why you do it.” He’s talking about the fact that customers are more drawn…Read more