Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
January 16, 2015 Digital content across different platforms
Welcome back and hello 2015! Over the Christmas break – while I wasn’t stuffing my face with turkey, chocolates and wine – I considered what might be some of the biggest work challenges I’d face this year. I think ‘the…Read more
January 12, 2015 Using the Inverted Pyramid Method to write effectively for the web
The Inverted Pyramid Method is one of the fundamentals of traditional journalism, but can also be applied effectively by website copywriters. The Inverted Pyramid Method refers to the idea of writing an article with the most important information first – the…Read more
December 9, 2014 Digital: The top trends of 2014
Aaaaaaaaand… It’s Christmas time. The year has flown by – again! Let’s recap what’s been big this year. Mobile, mobile, mobile! Need I say more? This year, responsive design to suit all devices has become the norm. Forget about your…Read more
December 8, 2014 The future of digital publishing
The AIMIA Future of Digital Publishing Victorian event devoted a lot of thought to that old saying: content is king. However, a king on his own doesn’t have much of a meaning. So while content may be king, there is…Read more
December 8, 2014 How to come up with good blog ideas
Do you want to start blogging but you feel that you are not equipped? Do you want to write a blog but just don’t know what you will write about? Do you spend a lot of time thinking of topics…Read more
November 10, 2014 What’s a web content strategist?
Needless to say, setting up your business’ first website can be a very daunting prospect – especially if you’re not terribly technologically savvy. But the way you present your website plays an important part in the sales you make. It…Read more
November 9, 2014 Customer advocacy & companies with heart
I’m stoked to have worked with Australian social enterprise Thankyou last month. Since 2008, it’s funded 143 projects and won 2 awards. Its pledge to contribute profits towards the greater good of mankind warms the heart and soothes the soul.…Read more
November 3, 2014 How to write a proposal that a company will want to read
Why you? Start out by explaining why you’re the right company for the job, or the right person to represent their team. So many tenders and proposals start with the same old introduction. Grab their attention straight away by clarifying…Read more