From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
March 9, 2014 How technology is changing the way we do business
Last week, I attended DM Forum featuring Colin Barnard, Sales Director of Google (Australia and NZ). The most valuable takeaway from the presentation was about how Google is changing the current marketplace. I learned that having Google at our fingertips has changed the balance…Read more
February 10, 2014 Writing for the web
People read differently on screen than they do on paper. They do not read word-for-word. Rather, online users have a very narrow focus on particular information they are looking for, so they scan – and skip or ignore content they…Read more