Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
June 5, 2015 Search & discovery
I recently attended a presentation by Grant Lubowski, the Strategy Manager of Australia’s longest-running online dating website, RSVP. What really struck a chord with me was the organisation’s ‘search and discovery’ approach when it comes to customer engagement. In essence,…Read more
June 2, 2015 How to brief a copywriter successfully
Deadlines are the one thing all copywriting briefs we receive have in common – you need the content, and you need it yesterday! At Avion Communications, we understand, and we do everything within our power to get your quality content…Read more
May 8, 2015 The web copywriter’s cheat sheet
Ever looked back at your work and cringed at the sight of a mistake? Or created web content that wasn’t as powerful as you’d imagined? To avoid embarrassment and optimise success, we’ve put together a list of what we consider…Read more
May 4, 2015 10 common web copywriting pitfalls to consider
We all know it’s easy to make mistakes. And even seasoned marketing copywriters fall into the following traps before proofreading their own work. Before you publish your next piece online, check your copy against our trusty cheat sheet below. 1.…Read more
April 17, 2015 Getting to know basic HTML coding
No matter what CMS (Content Management System) you use, basic know-how when it comes to HTML is always handy. The ability to read code helps you distill complex information quickly – and often, knowing how to write code enables you…Read more
April 10, 2015 5 ways to write content that can help boost your search engine optimisation
If you’re looking into engaging the services of a professional copywriter, you probably know that search engine optimisation (SEO) is something that will help potential clients or customers find your website more easily, and in turn increase the chances of…Read more
April 10, 2015 Collaboration, bravery and women in the market place
Last month I attended a spectacular presentation by Janine Garner – author, mentor, trainer and public speaker extraordinaire. I’d like to share with you my 3 key takeaways applicable to professional and personal success below. 1. Collaborate… Because collective intelligence…Read more