From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
August 9, 2014 5 things I re-learned (& more) at the 2014 ADMA Global Forum
Last month, I attended a few small presentations at the ADMA Global Forum in Sydney. I thought I’d share with you my 5 key takeaways. They may sound like common sense, but I really believe they are worth reiterating because…Read more
July 10, 2014 12 easy ways to supercharge your eDMs
In a world of spam jammed Inboxes, it’s a challenge to make your eDM (electronic direct mail, or email campaign) stand out from the crowd. How do you make your messaging stand head and shoulders above the clutter? Follow these…Read more
July 9, 2014 Research what you want your readers to know
Remember that what your potential customer finds on your website is extremely important. Not only does it reflect your business and make a lasting impression, but more significantly, it’s usually the deal-breaker when a customer chooses not to contact you.…Read more
July 9, 2014 Muhammad Ali on marketing
As some of you may know, last week I arrived back in Australia after a very exciting 3-week FIFA World Cup holiday in Brazil. The atmosphere was incredible. Amongst the buzz of the most followed sporting event in the world,…Read more
June 9, 2014 Use special offers to boost your conversion rate
We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something from them – because they work. So why does…Read more
June 9, 2014 So how does Google Glass work?
I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair…Read more
May 10, 2014 A beginner’s guide to SEO
SEO. If you had dropped this term a little over a decade ago you would’ve generally been met with blank faces. Now SEO is on the tongues of every company and marketer. Search engine optimisation is the act of making…Read more