Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
March 10, 2015 A new wave of copywriting making friends
Hello, friend. You may have noticed that anywhere reliant on effective copywriting to make people stop and take notice – billboards, web pages, tram stop advertising –– has adopted a friendlier tone. There’s a recent trend that applies a personal…Read more
March 6, 2015 The importance of social proof
As some of you know, I just returned from a great holiday in Vietnam (highly recommended!). When planning my trip – and during my travels – I did not want to waste a moment of precious leisure time. So, I…Read more
March 6, 2015 Can Australia become the next Silicon Valley?
Recently, I heard Alexander Chung speak at Pausefest in Melbourne. He’s an innovation and technology strategist who has worked with some of Silicon Valley’s best. He posed the question: could Australia become the next Silicon Valley? The short answer? No. Not…Read more
February 13, 2015 China’s booming digital landscape
It feels like just last month that we were wishing you a happy New Year – but here we go again: happy Chinese New Year! While Natalie is off to Singapore to celebrate with her family, here in the Melbourne…Read more
February 9, 2015 4 ways to find trending topics for social media posts
To attract potential clients, many businesses have turned to social media. Whether your topic covers news, tips for writing web content or the latest technology developments, the key goal should be to ensure you deliver relevant posts to your followers.…Read more
February 4, 2015 Using language to ensnare the senses and engage your reader
Look. Have you heard about using sensory language to engage your audience? It’s a delicious trick that tickles readers’ imaginations – there’s nothing stinky about it. Okay, so maybe that last one was a bit of a stretch, but you…Read more
January 16, 2015 Digital content across different platforms
Welcome back and hello 2015! Over the Christmas break – while I wasn’t stuffing my face with turkey, chocolates and wine – I considered what might be some of the biggest work challenges I’d face this year. I think ‘the…Read more
January 12, 2015 Using the Inverted Pyramid Method to write effectively for the web
The Inverted Pyramid Method is one of the fundamentals of traditional journalism, but can also be applied effectively by website copywriters. The Inverted Pyramid Method refers to the idea of writing an article with the most important information first – the…Read more