Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
November 3, 2014 10 social media tips for startups
Social Media has become one of the most effective ways to reach out to people from all walks of life, anywhere in the world. Social media sites such as Facebook, Twitter and LinkedIn (among others) can help you gain popularity…Read more
October 10, 2014 5 customer service tips
As the saying goes, “The customer is always right”. This might not always be true – but since it is important for a business to earn revenue to keep it running, customer service should be a priority. It is always…Read more
October 9, 2014 Why testimonials are important to business success
If you’re running a small business, you need all the help you can get to bring customers in through the door. You could promote quality. You could promote price. But these are words customers hear all the time. So what…Read more
October 9, 2014 How far do you go to personalise content?
Kogan, the online electronics superstore, just moved in down the road – into the same building as my partner, Conor (who works for Bike Exchange). Founder Ruslan Kogan – who became Australia’s richest man under 40 at the age of 31…Read more
September 10, 2014 3 reasons you should hire a virtual assistant
The World Wide Web has enabled people to connect with others beyond their reach. It is a place where people can communicate with friends and loved ones all over the world. Social media has become a part of people’s daily…Read more
September 9, 2014 So what exactly does a ‘Social Media Expert’ do?
The words ‘social media’ and ‘expert’ seem to be bandied around a lot these days. Recently, I was mingling amongst several other professionals at a networking function, and an attendee with a puzzled look on his face said to me,…Read more
September 9, 2014 How to influence the way customers decide
In addition to writing, I’ve always loved psychology (more specifically, buyer behaviour – I guess that’s why I’m a copywriter!). I’ve just picked up the book How We Decide by Jonah Lehrer (2006) and it’s cleverly reminded me: “The conscious brain can…Read more