From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
May 9, 2014 When did you last update your content?
Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often…Read more
April 9, 2014 Harnessing the power of e-commerce in Australia
Perusing online has become a great way for customers to try before they buy. E-commerce sites such as eBay and Amazon provide a simple way for shoppers to browse for products conveniently at a time that suits them. With this…Read more
April 9, 2014 Maximum reach, minimal effort
Last month, I attended a presentation by Jesse Desjardins, Head of Social at Tourism Australia (possibly one of the best jobs in the world!). What I re-learned was the importance of generating fresh content on an ongoing basis. But what I found really interesting…Read more
March 9, 2014 Making your website accessible
A ‘web accessible’ website is suited to meet the needs of people with disabilities, such as vision or mobility impairments. And with Australia’s ageing population, web accessibility is more important than ever. Approximately 50 per cent of those aged 65…Read more
March 9, 2014 How technology is changing the way we do business
Last week, I attended DM Forum featuring Colin Barnard, Sales Director of Google (Australia and NZ). The most valuable takeaway from the presentation was about how Google is changing the current marketplace. I learned that having Google at our fingertips has changed the balance…Read more
February 10, 2014 Writing for the web
People read differently on screen than they do on paper. They do not read word-for-word. Rather, online users have a very narrow focus on particular information they are looking for, so they scan – and skip or ignore content they…Read more