Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
July 9, 2014 Research what you want your readers to know
Remember that what your potential customer finds on your website is extremely important. Not only does it reflect your business and make a lasting impression, but more significantly, it’s usually the deal-breaker when a customer chooses not to contact you.…Read more
July 9, 2014 Muhammad Ali on marketing
As some of you may know, last week I arrived back in Australia after a very exciting 3-week FIFA World Cup holiday in Brazil. The atmosphere was incredible. Amongst the buzz of the most followed sporting event in the world,…Read more
June 9, 2014 Use special offers to boost your conversion rate
We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something from them – because they work. So why does…Read more
June 9, 2014 So how does Google Glass work?
I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair…Read more
May 10, 2014 A beginner’s guide to SEO
SEO. If you had dropped this term a little over a decade ago you would’ve generally been met with blank faces. Now SEO is on the tongues of every company and marketer. Search engine optimisation is the act of making…Read more
May 9, 2014 Optimising your website for mobile devices
These days, you don’t need to go far to see someone tapping away on their smartphone or browsing on their tablet. Australian ownership of mobile devices is on the increase. Over 70 per cent of Australians own either a tablet…Read more
May 9, 2014 When did you last update your content?
Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often…Read more