Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
December 8, 2014 The future of digital publishing
The AIMIA Future of Digital Publishing Victorian event devoted a lot of thought to that old saying: content is king. However, a king on his own doesn’t have much of a meaning. So while content may be king, there is…Read more
December 8, 2014 How to come up with good blog ideas
Do you want to start blogging but you feel that you are not equipped? Do you want to write a blog but just don’t know what you will write about? Do you spend a lot of time thinking of topics…Read more
November 10, 2014 What’s a web content strategist?
Needless to say, setting up your business’ first website can be a very daunting prospect – especially if you’re not terribly technologically savvy. But the way you present your website plays an important part in the sales you make. It…Read more
November 9, 2014 Customer advocacy & companies with heart
I’m stoked to have worked with Australian social enterprise Thankyou last month. Since 2008, it’s funded 143 projects and won 2 awards. Its pledge to contribute profits towards the greater good of mankind warms the heart and soothes the soul.…Read more
November 3, 2014 How to write a proposal that a company will want to read
Why you? Start out by explaining why you’re the right company for the job, or the right person to represent their team. So many tenders and proposals start with the same old introduction. Grab their attention straight away by clarifying…Read more
November 3, 2014 10 social media tips for startups
Social Media has become one of the most effective ways to reach out to people from all walks of life, anywhere in the world. Social media sites such as Facebook, Twitter and LinkedIn (among others) can help you gain popularity…Read more
October 10, 2014 5 customer service tips
As the saying goes, “The customer is always right”. This might not always be true – but since it is important for a business to earn revenue to keep it running, customer service should be a priority. It is always…Read more