Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
October 9, 2014 How far do you go to personalise content?
Kogan, the online electronics superstore, just moved in down the road – into the same building as my partner, Conor (who works for Bike Exchange). Founder Ruslan Kogan – who became Australia’s richest man under 40 at the age of 31…Read more
September 10, 2014 3 reasons you should hire a virtual assistant
The World Wide Web has enabled people to connect with others beyond their reach. It is a place where people can communicate with friends and loved ones all over the world. Social media has become a part of people’s daily…Read more
September 9, 2014 So what exactly does a ‘Social Media Expert’ do?
The words ‘social media’ and ‘expert’ seem to be bandied around a lot these days. Recently, I was mingling amongst several other professionals at a networking function, and an attendee with a puzzled look on his face said to me,…Read more
September 9, 2014 How to influence the way customers decide
In addition to writing, I’ve always loved psychology (more specifically, buyer behaviour – I guess that’s why I’m a copywriter!). I’ve just picked up the book How We Decide by Jonah Lehrer (2006) and it’s cleverly reminded me: “The conscious brain can…Read more
August 9, 2014 SEO (search engine optimisation)
Have you ever wondered how some websites get to the top of Google search results? The answer is content. Quality content. And this is an extremely important part of the online copywriting process. In addition to titles and descriptions in…Read more
August 9, 2014 5 things I re-learned (& more) at the 2014 ADMA Global Forum
Last month, I attended a few small presentations at the ADMA Global Forum in Sydney. I thought I’d share with you my 5 key takeaways. They may sound like common sense, but I really believe they are worth reiterating because…Read more
July 10, 2014 12 easy ways to supercharge your eDMs
In a world of spam-filled inboxes, it’s a challenge to make your eDM (electronic direct mail, or email campaign) stand out from the crowd. How do you make your messaging stand head and shoulders above the clutter? Follow these 12…Read more
July 9, 2014 Research what you want your readers to know
Remember that what your potential customer finds on your website is extremely important. Not only does it reflect your business and make a lasting impression, but more significantly, it’s usually the deal-breaker when a customer chooses not to contact you.…Read more