From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
March 18, 2019 How to write for featured snippets
On writing for SEO in 2018, SEO aficionado and CEO of Moz, Rand Fishkin says, “optimising to solve the searcher’s task tends to be the most highly prized.” And a featured snippet provides a great opportunity to do this, as…Read more
March 4, 2019 Why your business needs to start using graphic recording
Producing unique and engaging content is no mean feat (trust us, we live and breathe the stuff). When you’re running a business, or trying to come up with ideas, it can be tempting to fall back on tried and trusted…Read more
March 1, 2019 Why you might need a content refresh
Hi there, Web copy isn’t really a set-and-forget type of thing. Clever content writers can ensure that your content will stay generally ‘evergreen’ and as relevant as possible. But the fact is, things are always evolving on the web and…Read more
February 18, 2019 Is it time for fresh copy?
Here’s a startling fact: next year is 2020. Time flies – and this is perhaps most evident when it comes to your web copy. Things move faster on the internet. Styles and trends change with lightning-speed, so it’s important to…Read more
February 5, 2019 What all great fundraising copy has in common
At Avion, not-for-profits are some of our favourite clients. But over the last few years we’ve noticed some key changes in the way the charity sector communicates. Here, we take a look at things to keep in mind when writing…Read more
January 25, 2019 What are YOU going to achieve in 2019?
Hi there, We hope you had a refreshing Christmas break and are back on deck, raring to go! The start of a new year is always a good time to look ahead and make plans. January is often the month…Read more
January 21, 2019 That’s a wrap: SEO in 2018
It’s been a big year! We had a total lunar eclipse, a royal wedding, and a robotic voice recording that divided the globe (it totally says ‘Yanny’, by the way). In the SEO world, there’s been plenty going on as…Read more