Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
July 20, 2020 Quick WCAG wins to help ensure your content is accessible
How often do you think of accessibility when you’re publishing content or creating a website? If you’re like one in five Aussies who live with a disability, accessible content could make or break how you connect with a brand, product…Read more
July 13, 2020 How to write a white paper
Writing a white paper isn’t for the faint-hearted. If it’s your first time writing one (which, if you’re reading this, it likely is), you might be feeling a tad nervous. There’s no need to stress though – that’s what we’re…Read more
June 29, 2020 When’s the best time to do a content audit?
Hi there, Like Punxsutawney Phil, you might be slowly emerging from social restrictions to see what awaits you – in both a personal and business sense. Hopefully the shadow of COVID-19 isn’t looming and brighter times await. If you’re…Read more
June 26, 2020 What we’ve learnt from writing for healthcare
Health is one of the most important yet sensitive topics to talk or write about. When tackling such complex subject matter, you must be direct and personal. The quality of your written communications can have a big impact on people’s…Read more
June 12, 2020 How to write for non-profits
According to Philanthropy Australia, Australians donate more than $12 billion a year to charities and not-for-profit organisations. It’s no secret that donors want to feel their contributions are making a difference. With organisational pressures, competition and public perception to juggle,…Read more
June 8, 2020 How to make dry content fun and engaging
If you work in an industry that’s known for being a little dry, for example financial services, it’s easy to fall into the trap of creating content that follows suit. Luckily, it doesn’t have to be that way! There…Read more
June 2, 2020 Coming out the other side of a disruption
Hi there, We’ve been thinking a lot about disruption lately. During this time in lockdown, we’ve all had to face the world in different ways than we’re used to. Instead of working together in person, we’ve had to stay connected…Read more
May 18, 2020 How to write inclusively and reach a more diverse audience
The scientist Steven Pinker once said that “language is a window into human nature”. Far from being neutral, language can be persuasive, inclusive, and emotional. As business owners and decision makers, the success of a company’s marketing efforts rely on…Read more