From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
September 21, 2018 What is conversational copy and why should I use it?
We all know lifeless, jargon-filled technobabble when we see it. As author and former political speechwriter Don Watson wrote, “Today’s corporations, government departments, news media, and, perhaps most dangerously, politicians – speak to us in clichéd, impenetrable, lifeless sludge.” There’s…Read more
September 10, 2018 5 things copywriters need to know about AI & conversation design
Anyone I’ve met knows I’m a geek for emerging technology. In particular, I’m very passionate about artificial intelligence (AI), and how natural language processing (NLP) will impact content strategists and copywriters. With Avion’s experience writing for voice technology, chatbots and…Read more
September 7, 2018 Going plastic-free in July
Here’s a fun question for your Friday – how much plastic do you use every day? You might not think it’s a lot, but when you actually spend a few minutes taking stock, the tally can be surprising. From the…Read more
August 3, 2018 Greetings from MozCon in Seattle
Ally has been exploring Seattle while she’s been at MozCon. This is one of her fave shots of the public market (well worth a visit if you haven’t been!) In case you didn’t know, our beloved Ally is enjoying 5…Read more
July 27, 2018 The top 3 things I learnt at MozCon 2018
I recently had the pleasure of visiting Seattle to hear some of the top voices in search engine optimisation (SEO) speak about the latest trends and challenges facing digital marketing. MozCon 2018 was a three-day conference with mountains of insights…Read more
July 6, 2018 Who writes your copy? Spotlight on… Rhys Martin
G’day, I’m Rhys. If we haven’t met, I’ve been a copywriter here at Avion for almost two years – how time flies! I have developed experience working on all sorts of projects across different sectors, from finance to construction. Highlights…Read more
June 15, 2018 Bias in algorithms
Is your computer prejudiced? It might sound strange, but the answer could be yes. Algorithms have lead to some incredible advances for humanity. But they’re ultimately based on the data humans feed into them, and that can include some pretty…Read more