From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
May 7, 2018 Who writes your copy? Spotlight on… Ben Hickey
Ben here – if we haven’t met, I’m a copywriter here at Avion. I work on all kinds of projects across different sectors, from wedding rings to aged care. Highlights and key projects During my first year at Avion, I’ve…Read more
April 20, 2018 How choosing a copywriter is like casting an actor in a movie
When you turn up to an audition – whether it’s for a part in a movie, TV show or TVC – you’re greeted with a room full of people who look like you. It’s as if someone did a really…Read more
April 9, 2018 Ok Google: How do I write for voice command…?
Whether you’ve been an avid user of Siri for years, or you’ve got your eye on an Amazon Echo or Google Home, it’s clear to see that voice-commanded tech is the way of the future. But there’s more to conversational…Read more
March 16, 2018 What you need to know about working with “Agile” teams
Agile. It’s a term that’s increasingly being used to describe a new way of working. But what’s the definition? And what does it mean for you? In simple terms, I believe ‘agile’ means reorganising people and processes to deliver quicker,…Read more
March 9, 2018 Meet our two newest recruits… Marion and Mel!
With 2018 in full swing now, you may not have had the chance to meet the newest members of the Avion crew. These two ladies have both been travelling the world on their own adventures and have come home to…Read more
February 16, 2018 Startups – when do they stop?!
Synonymous with beanbags, Silicon Valley and chino-wearing hipster/developer types, the title ‘startup’ is an abused one. How can a single word be used to describe a mega-giant like Uber as well as a small, family-owned business? No wonder we’re all…Read more
February 9, 2018 How copywriting is like working at a fashion festival
With VAMFF (Virgin Australian Melbourne Fashion Festival) around the corner, we’ve been thinking about all things fashion. Back in the day, our Director Natalie Khoo was a production assistant at Melbourne’s high-profile, high-stakes fashion weeks. Her reminiscing has got us…Read more
January 19, 2018 What to do when the legal team says ‘no’ to your SEO keywords
You’ve written a great piece of content: it’s got a clever headline and is optimised with some winner SEO keywords. You’re proud as punch! And you should be, this is really great work. But then, just as it’s being prepared…Read more