Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
January 13, 2020 Simple ways you can personalise your content
Personalisation is on the lips of every content marketer at the moment, and rightly so. According to Monetate, 40% of consumers buy more from retailers who personalise their shopping experience. Whether it’s Spotify’s curated personal playlists or ASOS’ customised navigation…Read more
December 23, 2019 4 common web writing mistakes
As digital technology evolves our online world, consequent changes are made to how we write for the web. A part of writing engaging and high-quality web content is knowing some of the pitfalls to avoid. To ensure that your written…Read more
December 20, 2019 Merry Christmas and Happy New Year from Avion
Hi everyone, 2019 has been a remarkable year for many reasons. I took three months off work (spent beachside in Mexico), then decided it was time to pack up my life and expand Avion into the USA! Getting to this…Read more
December 9, 2019 How to create a chatbot persona
Designing a persona, or personality, for your chatbot is one of the most important steps. Big call, we know. But it’s true. Like your customer service team, a chatbot becomes the frontline for your business. They represent your brand, can…Read more
November 29, 2019 Who writes your copy? Spotlight on… Tom Halpin
Hi there, Can you believe that we’re almost done with 2019? If we haven’t already met, you’ll see from my LinkedIn profile (if you haven’t stalked me already) that I’m a copywriter and UX design enthusiast. I’ve been part of…Read more
November 25, 2019 Using educational content for two-way value
“Content that engages your audience also opens up their wallets.” That’s a quote from CEO and Co-Founder of SEO powerhouse Moz, Rand Fishkin. And he’s got a point. Providing educational content at the beginning of your customers’ journey has a…Read more
November 11, 2019 How to write for voice search
There’s no doubt about it, voice search is revolutionising the way that we interact with the digital world. A report by Google found that 72% of people who own smart speakers say the devices are a part of their daily…Read more