From business development and copywriting techniques through to industry events, we’ve got topics for budding writers, content producers and entrepreneurs covered.
April 15, 2019 Why you should learn the difference between UX and CX
You’ve probably heard the terms user experience (UX) and customer experience (CX) within the contexts of design, technology and business. Both are really valuable for linking digital and human experiences together. In this article, we explain the difference between UX…Read more
April 3, 2019 The power of sound: A deep dive into my top trend from SXSW19
Every year, professionals working in tech, film and music from all over the globe flock to Austin for the world’s biggest gathering of creative minds – South by Southwest (SXSW). This year marked my first visit. What I learned in…Read more
April 1, 2019 Who writes your copy? Spotlight on… Dr Marion Piper
Howdy friends! Can you believe we’re already a quarter of the way through 2019? You’re welcome. If we haven’t formally met yet, I’m Marion, Avion’s Creative Director. I’ve been part of the Avion crew for a little over a year…Read more
March 18, 2019 How to write for featured snippets
On writing for SEO in 2018, SEO aficionado and CEO of Moz, Rand Fishkin says, “optimising to solve the searcher’s task tends to be the most highly prized.” And a featured snippet provides a great opportunity to do this, as…Read more
March 4, 2019 Why your business needs to start using graphic recording
Producing unique and engaging content is no mean feat (trust us, we live and breathe the stuff). When you’re running a business, or trying to come up with ideas, it can be tempting to fall back on tried and trusted…Read more
March 1, 2019 Why you might need a content refresh
Hi there, Web copy isn’t really a set-and-forget type of thing. Clever content writers can ensure that your content will stay generally ‘evergreen’ and as relevant as possible. But the fact is, things are always evolving on the web and…Read more
February 18, 2019 Is it time for fresh copy?
Here’s a startling fact: next year is 2020. Time flies – and this is perhaps most evident when it comes to your web copy. Things move faster on the internet. Styles and trends change with lightning-speed, so it’s important to…Read more