Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
August 19, 2019 Talking to bots: What is conversation design?
According to Invesp, by 2020 85% of all customer interactions will be handled without a human agent. Whether you’re chatting to Jetstar’s Jess via Facebook about the cheapest flights to Bali, asking Siri to call Mum or ordering a pizza…Read more
August 6, 2019 The key ethical dilemmas that surround artificial intelligence
By 2025, the artificial intelligence (AI) software market is expected to grow to almost $60 billion, showcasing how prevalent this technology is becoming across all industries. Whether you’re a copywriter needing to know about AI, or working across one of…Read more
July 30, 2019 Avion flies to the USA!
You heard right. We’re expanding our wings and opening an office in the USA. When? Early 2020. Why? Because we love a new challenge. Where? Starting in Austin, Texas. Who’s leading this new chapter? Natalie (yep, me!). So why Texas?…Read more
July 23, 2019 The perks of working with clients that share your values
Values don’t exist separately from what you do. They’re at the very core of it. And when you’re sharing your business values with the world, your audience is more likely to get behind what you do. As brands and products…Read more
July 8, 2019 Micro copy, big impact
Sometimes the smallest words can have the biggest impact (a personal favourite “coffee?”). Just because a piece of copy is small, doesn’t mean it can’t have a big impact. When we’re talking about digital user experience (UX), the secret to…Read more
June 28, 2019 Double digits in the digital world
Hi there, It can be hard to find the time to reflect when you’re busy. That’s why the 10-year anniversary of Avion Communications took us all by surprise – well, all except for our Founder and Director, Natalie Khoo, who…Read more
June 24, 2019 Less is more: How to write succinctly
In our data-driven, fast-paced world, attention spans are incredibly low – lower than that of a goldfish. To grab and maintain your reader’s attention, your copy needs to be short, punchy and easily understood. That’s what makes succinct copywriting a…Read more