Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
May 13, 2019 Writing for email: Making an inbox impact
When writing for email in 2019 you need to be concise, engaging and easy to read, all within eight seconds. Yes, eight seconds is the current human attention span, which ranks behind a goldfish. This means you have a limited…Read more
April 30, 2019 The sound of the future
Hi there, Every year, professionals working in tech, film and music from all over the globe flock to Austin for the world’s biggest gathering of creative minds – South by Southwest (SXSW). This year our Director & Content Strategist (and…Read more
April 29, 2019 How data can drive your marketing forward in 2019
Data scientists are currently in high demand, ranked as the most promising job in the United States this year, according to LinkedIn. In the same report, data scientist job openings increased by 56% over the past year, showing that their…Read more
April 15, 2019 Why you should learn the difference between UX and CX
You’ve probably heard the terms user experience (UX) and customer experience (CX) within the contexts of design, technology and business. Both are really valuable for linking digital and human experiences together. In this article, we explain the difference between UX…Read more
April 3, 2019 The power of sound: A deep dive into my top trend from SXSW19
Every year, professionals working in tech, film and music from all over the globe flock to Austin for the world’s biggest gathering of creative minds – South by Southwest (SXSW). This year marked my first visit. What I learned in…Read more
April 1, 2019 Who writes your copy? Spotlight on… Dr Marion Piper
Howdy friends! Can you believe we’re already a quarter of the way through 2019? You’re welcome. If we haven’t formally met yet, I’m Marion, Avion’s Creative Director. I’ve been part of the Avion crew for a little over a year…Read more
March 18, 2019 How to write for featured snippets
On writing for SEO in 2018, SEO aficionado and CEO of Moz, Rand Fishkin says, “optimising to solve the searcher’s task tends to be the most highly prized.” And a featured snippet provides a great opportunity to do this, as…Read more