Our team is always reading, discovering and sharing what’s happening in the content marketing sphere.
Explore insights and content tips on everything from chatbots and personalisation, to how we help industries like healthcare, to cool news about emerging tech that we’re excited about. Check out what the Avion team has been discussing lately.
March 1, 2019 Why you might need a content refresh
Hi there, Web copy isn’t really a set-and-forget type of thing. Clever content writers can ensure that your content will stay generally ‘evergreen’ and as relevant as possible. But the fact is, things are always evolving on the web and…Read more
February 18, 2019 Is it time for fresh copy?
Here’s a startling fact: next year is 2020. Time flies – and this is perhaps most evident when it comes to your web copy. Things move faster on the internet. Styles and trends change with lightning-speed, so it’s important to…Read more
February 5, 2019 What all great fundraising copy has in common
At Avion, not-for-profits are some of our favourite clients. But over the last few years we’ve noticed some key changes in the way the charity sector communicates. Here, we take a look at things to keep in mind when writing…Read more
January 25, 2019 What are YOU going to achieve in 2019?
Hi there, We hope you had a refreshing Christmas break and are back on deck, raring to go! The start of a new year is always a good time to look ahead and make plans. January is often the month…Read more
January 21, 2019 That’s a wrap: SEO in 2018
It’s been a big year! We had a total lunar eclipse, a royal wedding, and a robotic voice recording that divided the globe (it totally says ‘Yanny’, by the way). In the SEO world, there’s been plenty going on as…Read more
December 7, 2018 Another year over…
Hi there, Can you believe it’s December already? What a year this has been. We’ve had the privilege of working on some amazing projects in 2018, including: Copywriting for Vinnie’s CEO Sleepout EDMs for Plastic Free July A content refresh…Read more
November 29, 2018 What does voice search mean for your web copy?
Gone are the days when Siri was just a novelty voice that Apple phone users brought out as a party trick. The rise (and improvement) of voice assistants like Windows Cortana, Amazon Alexa, and Google Now have all helped turn…Read more