36% average newsletter open rate
24 blog posts written
7 key pages created
FTS_image_1

Overview

At Avion, we love it when we get to develop a content strategy from the ground up. Working with FTS Resolve on its rebrand gave us the perfect opportunity to put this groundwork into action through regular content marketing efforts.

We worked closely with FTS to create content on an ongoing basis, communicating across three main channels: social media, digital and email. Ensuring that a consistent message was delivered across all three channels was vital. We used clear and engaging writing to speak to a variety of key audiences and position FTS Resolve as an industry leader.

Process

Flexing our content strategy muscles, we created content pillars, audience personas and a brand voice, all of which helped ensure that we consistently delivered effective content – communicating a clear message across all touchpoints.

FTS relied on us to generate and publish relevant, timely and valuable content that engaged a variety of audiences: from partners and clients to government bodies – even to attract new talent! To do that required us to write with a clear purpose for every piece of content we created and understand different audience’s needs.

Results

We helped grow and engage FTS’ audience through a diversified content marketing solution. For example, their newsletter subscriber base more than doubled, and newsletter campaigns achieved an average open rate of 36% (over 12 months), compared to the industry average of only 20%.

By posting consistently across all audience touchpoints, we helped to position FTS as an industry leader in the telecommunications and construction space. We’re proud to have worked with FTS for over a year, delivering key assets and building the brand.

FTS_image_2

We helped with

Project management icon

Project management

content strategy icon

content strategy

copywriting icon

copywriting

SEO icon

SEO

content plan icon

content plan

blog posts icon

blog posts

EDMS & Newsletters  icon

EDMS & Newsletters

Content marketing solutions

From telecommunications to property and finance, when it comes to content marketing we’ve got you covered.

Suncorp Group logo
Industry Insider logo
Resimax logo