At Avion, we love it when we get to develop a content strategy from the ground up. Working with FTS Resolve on its rebrand gave us the perfect opportunity to put this groundwork into action through regular content marketing efforts.
We worked closely with FTS to create content on an ongoing basis, communicating across three main channels: social media, digital and email. Ensuring that a consistent message was delivered across all three channels was vital. We used clear and engaging writing to speak to a variety of key audiences and position FTS Resolve as an industry leader.
Flexing our content strategy muscles, we created content pillars, audience personas and a brand voice, all of which helped ensure that we consistently delivered effective content – communicating a clear message across all touchpoints.
FTS relied on us to generate and publish relevant, timely and valuable content that engaged a variety of audiences: from partners and clients to government bodies – even to attract new talent! To do that required us to write with a clear purpose for every piece of content we created and understand different audience’s needs.
We helped grow and engage FTS’ audience through a diversified content marketing solution. For example, their newsletter subscriber base more than doubled, and newsletter campaigns achieved an average open rate of 36% (over 12 months), compared to the industry average of only 20%.
By posting consistently across all audience touchpoints, we helped to position FTS as an industry leader in the telecommunications and construction space. We’re proud to have worked with FTS for over a year, delivering key assets and building the brand.