Case Study: Technical Copywriting & Editing for WorkSafe
Filling All Technical & Editorial Gaps
Overview
WorkSafe trusts Avion Communications with mammoth tasks. When we first started working with the organisation, it was to solve one huge problem – delivering comprehensive metadata – including categories types, primary and secondary keywords, and short and long descriptions – for 1600+ digital assets in just 6-8 weeks.
Since then, WorkSafe has brought Avion on board to caption nearly 300 videos, audit and proofread content, and even write an editorial style guide.
Process
Although WorkSafe has a skilled media and communications team, its members often need help managing overflow. In addition, other departments sometimes need a hand with smaller tasks such as crafting newsletters. As a result, Avion wears a range of hard hats depending on the project. From SEO copywriting through to copyediting hefty annual reports, our agile team is quick to adapt to WorkSafe’s needs.
Avion loves web accessible content. We captioned 288 YouTube clips in line with WCAG2.0 best practice so people of all abilities could access the organisation’s video campaigns.
Results
Avion is extremely proud to partner with WorkSafe. We continuously deliver large volumes of content in short timeframes, on a lean budget.
“You guys have done such a great job, I really appreciate your efficiency and attention to detail. Thank you also for being so great to work with – we will certainly keep in you in mind for future work.”
We helped with
Auditing
SEO copy
Video captioning
Proofreading
Copywriting
Copyediting
Metadata
Web accessibility
Elected by government
Government organisations love our copy.