We make it our business to keep up with what’s happening in digital and tech. Whether it’s a development in conversation design, the latest trends in content marketing or insights from recent events, you’ll read about it here.
January 13, 2021 COVID-19 Christmas ad campaigns – Avion’s winners and losers
Christmas campaigns are usually an opportunity for over-the-top sappy messaging, and blow-out budgets. However, in 2020 brands had to rethink how they spread the festive love for a COVID-19 Christmas. According to a poll by Truman films, 63% of consumers…Read more
March 3, 2020 Why you need a content strategy
Our director Natalie Khoo describes content strategy as “the choreographer in the background who doesn’t get the recognition, but weaves everything together.” It’s the unsung hero and key player behind the scenes ensuring each performance is perfect. Research from HubSpot…Read more
February 3, 2020 Our top 5 favourite chatbots in Australia (right now)
As you probably know, the team at Avion are all about chatbots. From running workshops to working on conversation design projects, we think this type of technology is and will continue to make big waves in the industry. While we…Read more
December 9, 2019 How to create a chatbot persona
Designing a persona, or personality, for your chatbot is one of the most important steps. Big call, we know. But it’s true. Like your customer service team, a chatbot becomes the frontline for your business. They represent your brand, can…Read more
October 14, 2019 What are the different types of chatbots?
Interacting with chatbots has now become synonymous with how people interact with many services and organisation every day. From Siri and Alexa to insurance bots like AAMI’s virtual assistant and even over-the-phone banking – the world has been dabbling with…Read more
September 30, 2019 Why is a website content audit important?
According to Curata, 37 per cent of content marketers never complete a content audit. Conducting a content audit on your website may not be something you’ve considered before, but not doing it could mean you’re missing potential opportunities to best…Read more
September 17, 2019 Humanoid robots and natural language programming
Today, Pepper the humanoid robot started serving ice cream to customers at a new retail store in Federation Square, Melbourne. There are no humans behind the counter; Pepper is able to converse with customers, complete tasks and process orders with…Read more
September 13, 2019 TTTD 2019: Biology like we’ve never seen before
This year’s Top Tech Trends Debate (TTTD), presented by The Churchill Club, allowed audiences to witness four pitches from innovative panellists forecasting their view of the next big thing in tech. Each speaker had three minutes to convince the audience…Read more