By 2025, the artificial intelligence (AI) software market is expected to grow to almost $60 billion, showcasing how prevalent this technology is becoming across all industries. Whether you’re a copywriter needing to know about AI, or working across one of…

Values don’t exist separately from what you do. They’re at the very core of it. And when you’re sharing your business values with the world, your audience is more likely to get behind what you do. As brands and products…

Sometimes the smallest words can have the biggest impact (a personal favourite “coffee?”). Just because a piece of copy is small, doesn’t mean it can’t have a big impact. When we’re talking about digital user experience (UX), the secret to…

In our data-driven, fast-paced world, attention spans are incredibly low – lower than that of a goldfish. To grab and maintain your reader’s attention, your copy needs to be short, punchy and easily understood. That’s what makes succinct copywriting a…

When I was 25 years old, I came back to Melbourne with the hope of trading in my life as a ski bum for the advertising career I’d cultivated out of uni before I left. But it was 2009 –…

Have you ever received a fresh Word document from your copywriter with all your shiny new content in it and thought, ‘so, what do I do with this now?’ (Or are you a new client of ours and you’re about…

When writing for email in 2019 you need to be concise, engaging and easy to read, all within eight seconds. Yes, eight seconds is the current human attention span, which ranks behind a goldfish. This means you have a limited…