December 9, 2019 How to create a chatbot persona
Designing a persona, or personality, for your chatbot is one of the most important steps. Big call, we know. But it’s true. Like your customer service team, a chatbot becomes the frontline for your business. They represent your brand, can…Read more
November 25, 2019 Using educational content for two-way value
“Content that engages your audience also opens up their wallets.” That’s a quote from CEO and Co-Founder of SEO powerhouse Moz, Rand Fishkin. And he’s got a point. Providing educational content at the beginning of your customers’ journey has a…Read more
November 11, 2019 How to write for voice search
There’s no doubt about it, voice search is revolutionising the way that we interact with the digital world. A report by Google found that 72% of people who own smart speakers say the devices are a part of their daily…Read more
October 28, 2019 A beginner’s guide to SEO in 2019
Search engine optimisation (SEO). You may have heard the term thrown around a bunch of times but are still not quite sure what it is. Don’t worry, in this beginner’s guide to SEO in 2019, we’re stripping it back to…Read more
October 14, 2019 What are the different types of chatbots?
Interacting with chatbots has now become synonymous with how people interact with many services and organisation every day. From Siri and Alexa to insurance bots like AAMI’s virtual assistant and even over-the-phone banking – the world has been dabbling with…Read more
September 30, 2019 Why is a website content audit important?
According to Curata, 37 per cent of content marketers never complete a content audit. Conducting a content audit on your website may not be something you’ve considered before, but not doing it could mean you’re missing potential opportunities to best…Read more
September 17, 2019 Humanoid robots & natural language programming
Today, Pepper the humanoid robot started serving ice cream to customers at a new retail store in Federation Square, Melbourne. There are no humans behind the counter; Pepper is able to converse with customers, complete tasks and process orders with…Read more
September 16, 2019 Understand the difference between Good UX and Bad UX design
At the most basic level, good user experience (UX) design solves problems while bad UX design creates them. But what makes UX design successful and what makes it fail? Good UX is always based on human-centred design (HCD) HCD helps…Read more