November 29, 2018 What does voice search mean for your web copy?
Gone are the days when Siri was just a novelty voice that Apple phone users brought out as a party trick. The rise (and improvement) of voice assistants like Windows Cortana, Amazon Alexa, and Google Now have all helped turn…Read more
November 13, 2018 5 ways copywriters can help you without writing a thing
A lot of business owners say to us, ‘we don’t really need your services… I know everything about my business and can write the copy myself’. And you know what? They make a good point. No one does know your…Read more
October 19, 2018 Why you should share your business values with the world
Simon Sinek hit the nail on the head when he made this comment in a 2009 TED Talk: “People don’t buy what you do, they buy why you do it.” He’s talking about the fact that customers are more drawn…Read more
September 21, 2018 What is conversational copy and why should I use it?
We all know lifeless, jargon-filled technobabble when we see it. As author and former political speechwriter Don Watson wrote, “Today’s corporations, government departments, news media, and, perhaps most dangerously, politicians – speak to us in clichéd, impenetrable, lifeless sludge.” There’s…Read more
September 10, 2018 5 things copywriters need to know about AI & conversation design
Anyone I’ve met knows I’m a geek for emerging technology. In particular, I’m very passionate about artificial intelligence (AI), and how natural language processing (NLP) will impact content strategists and copywriters. With Avion’s experience writing for voice technology, chatbots and…Read more
September 7, 2018 Going plastic-free in July
Here’s a fun question for your Friday – how much plastic do you use every day? You might not think it’s a lot, but when you actually spend a few minutes taking stock, the tally can be surprising. From the…Read more
July 27, 2018 The top 3 things I learnt at MozCon 2018
I recently had the pleasure of visiting Seattle to hear some of the top voices in search engine optimisation (SEO) speak about the latest trends and challenges facing digital marketing. MozCon 2018 was a three-day conference with mountains of insights…Read more