A lot of business owners say to us, ‘we don’t really need your services… I know everything about my business and can write the copy myself’. And you know what? They make a good point. No one does know your…

Simon Sinek hit the nail on the head when he made this comment in a 2009 TED Talk: “People don’t buy what you do, they buy why you do it.” He’s talking about the fact that customers are more drawn…

We all know lifeless, jargon-filled technobabble when we see it. As author and former political speechwriter Don Watson wrote, “Today’s corporations, government departments, news media, and, perhaps most dangerously, politicians – speak to us in clichéd, impenetrable, lifeless sludge.” There’s…

Anyone I’ve met knows I’m a geek for emerging technology. In particular, I’m very passionate about artificial intelligence (AI), and how natural language processing (NLP) will impact content strategists and copywriters. With Avion’s experience writing for voice technology, chatbots and…

Here’s a fun question for your Friday – how much plastic do you use every day? You might not think it’s a lot, but when you actually spend a few minutes taking stock, the tally can be surprising. From the…

I recently had the pleasure of visiting Seattle to hear some of the top voices in search engine optimisation (SEO) speak about the latest trends and challenges facing digital marketing. MozCon 2018 was a three-day conference with mountains of insights…

Is your computer prejudiced? It might sound strange, but the answer could be yes. Algorithms have lead to some incredible advances for humanity. But they’re ultimately based on the data humans feed into them, and that can include some pretty…