Hi there, We hope you had a refreshing Christmas break and are back on deck, raring to go! The start of a new year is always a good time to look ahead and make plans. January is often the month…

It’s been a big year! We had a total lunar eclipse, a royal wedding, and a robotic voice recording that divided the globe (it totally says ‘Yanny’, by the way). In the SEO world, there’s been plenty going on as…

Gone are the days when Siri was just a novelty voice that Apple phone users brought out as a party trick. The rise (and improvement) of voice assistants like Windows Cortana, Amazon Alexa, and Google Now have all helped turn…

A lot of business owners say to us, ‘we don’t really need your services… I know everything about my business and can write the copy myself’. And you know what? They make a good point. No one does know your…

Simon Sinek hit the nail on the head when he made this comment in a 2009 TED Talk: “People don’t buy what you do, they buy why you do it.” He’s talking about the fact that customers are more drawn…

We all know lifeless, jargon-filled technobabble when we see it. As author and former political speechwriter Don Watson wrote, “Today’s corporations, government departments, news media, and, perhaps most dangerously, politicians – speak to us in clichéd, impenetrable, lifeless sludge.” There’s…

Anyone I’ve met knows I’m a geek for emerging technology. In particular, I’m very passionate about artificial intelligence (AI), and how natural language processing (NLP) will impact content strategists and copywriters. With Avion’s experience writing for voice technology, chatbots and…