October 9, 2014 How far do you go to personalise content?
Kogan, the online electronics superstore, just moved in down the road – into the same building as my partner, Conor (who works for Bike Exchange). Founder Ruslan Kogan – who became Australia’s richest man under 40 at the age of 31…Read more
September 9, 2014 How to influence the way customers decide
In addition to writing, I’ve always loved psychology (more specifically, buyer behaviour – I guess that’s why I’m a copywriter!). I’ve just picked up the book How We Decide by Jonah Lehrer (2006) and it’s cleverly reminded me: “The conscious brain can…Read more
August 9, 2014 5 things I re-learned (& more) at the 2014 ADMA Global Forum
Last month, I attended a few small presentations at the ADMA Global Forum in Sydney. I thought I’d share with you my 5 key takeaways. They may sound like common sense, but I really believe they are worth reiterating because…Read more
July 9, 2014 Muhammad Ali on marketing
As some of you may know, last week I arrived back in Australia after a very exciting 3-week FIFA World Cup holiday in Brazil. The atmosphere was incredible. Amongst the buzz of the most followed sporting event in the world,…Read more
June 9, 2014 So how does Google Glass work?
I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair…Read more
May 9, 2014 When did you last update your content?
Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often…Read more
April 9, 2014 Maximum reach, minimal effort
Last month, I attended a presentation by Jesse Desjardins, Head of Social at Tourism Australia (possibly one of the best jobs in the world!). What I re-learned was the importance of generating fresh content on an ongoing basis. But what I found really interesting…Read more
March 9, 2014 How technology is changing the way we do business
Last week, I attended DM Forum featuring Colin Barnard, Sales Director of Google (Australia and NZ). The most valuable takeaway from the presentation was about how Google is changing the current marketplace. I learned that having Google at our fingertips has changed the balance…Read more