December 23, 2019 4 common web writing mistakes
As digital technology evolves our online world, consequent changes are made to how we write for the web. A part of writing engaging and high-quality web content is knowing some of the pitfalls to avoid. To ensure that your written…Read more
December 9, 2019 How to create a chatbot persona
Designing a persona, or personality, for your chatbot is one of the most important steps. Big call, we know. But it’s true. Like your customer service team, a chatbot becomes the frontline for your business. They represent your brand, can…Read more
November 11, 2019 How to write for voice search
There’s no doubt about it, voice search is revolutionising the way that we interact with the digital world. A report by Google found that 72% of people who own smart speakers say the devices are a part of their daily…Read more
October 28, 2019 A beginner’s guide to SEO in 2019
Search engine optimisation (SEO). You may have heard the term thrown around a bunch of times but are still not quite sure what it is. Don’t worry, in this beginner’s guide to SEO in 2019, we’re stripping it back to…Read more
September 30, 2019 Why is a website content audit important?
According to Curata, 37 per cent of content marketers never complete a content audit. Conducting a content audit on your website may not be something you’ve considered before, but not doing it could mean you’re missing potential opportunities to best…Read more
September 16, 2019 Understand the difference between Good UX and Bad UX design
At the most basic level, good user experience (UX) design solves problems while bad UX design creates them. But what makes UX design successful and what makes it fail? Good UX is always based on human-centred design (HCD) HCD helps…Read more
August 19, 2019 Talking to bots: What is conversation design?
According to Invesp, by 2020 85% of all customer interactions will be handled without a human agent. Whether you’re chatting to Jetstar’s Jess via Facebook about the cheapest flights to Bali, asking Siri to call Mum or ordering a pizza…Read more
August 6, 2019 The key ethical dilemmas that surround artificial intelligence
By 2025, the artificial intelligence (AI) software market is expected to grow to almost $60 billion, showcasing how prevalent this technology is becoming across all industries. Whether you’re a copywriter needing to know about AI, or working across one of…Read more