April 8, 2016 Data-driven marketing

April 2016 Newsletter

Close up of hand holding a smartphone

We love digital. And part of that grand affair is data.

So when we were asked to joined forces with Impress!ve to help its Managing Director, Robert Tadros, write a series of data-related blog posts, we couldn’t have been happier.

We’re proud to have co-authored some great web content relevant to today’s digital marketing space, which we’d like to share with you below.

By analysing data in insightful ways, you can address niche audiences and/or develop tailored products. In the end, the approach can deliver exceptional returns for your business.

The year’s kicking off to a rapid start. Already, we’ve seen new trends emerge and old ideas get shaken-up. Here are five of the data innovations we’re most excited to read more about in 2016.

While many of us look at digital disruption as a threat, it can actually provide opportunities to cut down costs, improve efficiencies, streamline processes, and ultimately thrive in the digital age.

In other news… Goodbye Stevie!

We are very sad to see Stevie Kim leave the Avion team this month. She has been invaluable managing client services and accounts over the past few years, and for that we are very grateful! In her place, we are pleased to welcome Rachelle Tan! Rachelle is experienced in copyediting and administration – and after hours, she’s a closet masterchef who loves to bake. Mmm. Cupcakes…

‘Till next time!

Best wishes, Natalie & the Avion team

Content tips & tricks

CAN SEOs STOP WORRYING ABOUT KEYWORDS AND JUST FOCUS ON TOPICS?

By Rand Fishkin, moz.com

Should you ditch keyword targeting entirely? Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.

THE ULTIMATE 2016 EMAIL MARKETING BENCHMARK GUIDE

By Jack Simpson, econsultancy.com

Email continues to be an extremely important marketing channel, so it’s important to know how well your email efforts are performing. In this post I’m going to show you the key facts and figures you need to be aware of.

HOW TO TAME CONTENT CREATION CHAOS WITH ROCK-SOLID WORKFLOWS

By Charlie Gilkey, copyblogger.com

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over? Instead of thinking about your content marketing tasks as a loose collection of activities, start thinking about them as workflows.