December 9, 2014 Digital: The top trends of 2014

December 2014 newsletter

Screenshot from YouTube video of Alert Shirt wearable technology by Wearable Experiments

Aaaaaaaaand… It’s Christmas time. The year has flown by – again!

Let’s recap what’s been big this year.

Mobile, mobile, mobile!

Need I say more? This year, responsive design to suit all devices has become the norm. Forget about your website as just one channel; understanding how your customers interact with you in context is key.

Content marketing

I’m so pleased to see more people realising how important content is. Hurrah! Not only does marketing content increase visibility across multiple platforms and improve SEO, it also builds trust and credibility.

Customer experience

Everyone’s talking about it, but not many really know how to go about it. From big data and business intelligence to NPS and social sentiment, let’s hope 2015 brings more insight regarding the techniques that businesses can apply.

Wearable technology

After experimenting with Google Glass earlier this year, it’s become apparent that intuitive, practical and fashionable wearable technology (that does more than just measure biometric data such as your heart rate) still has a long way to go.

However, a product that caught my eye recently is the Alert Shirt by Australian company Wearable Experiments – a footy jersey that mimics the feelings and sensations of AFL players during a game, in real time.

Click here or the image below to see how the Alert Shirt works.

Thank you to everyone who has helped carry Avion through 365 days of success. It’s been a fantastic year full of hard but rewarding work, and I look forward to doing even more in 2015.

Merry Christmas and Happy New Year!

Best wishes, Natalie and the Avion team.

Content tips & tricks

UXMAS: THE DIGITAL ADVENT CALENDAR FOR USER EXPERIENCE DESIGNERS

By Thirst Studios and UX Mastery

Every day throughout December in the lead-up to Christmas, a delightful little treat is gifted to the UX community. Check it out!

SIX EXAMPLES OF INTERESTING CONTENT FROM ‘BORING’ BUSINESSES

By Dan Brotzel, Econsultancy

It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living? View examples showing how you can do it here.

INTRODUCING YOUR CONTENT: PAGE TITLES AND HEADINGS

By Rick Allen, Meetcontent

Try to consider these three guidelines that will help you create titles and headings that rock. Read them now.