March 3, 2017 The inside scoop from Silicon Valley

March 2017 Newsletter

The Google games room

This week I returned from an incredible field trip to Silicon Valley. My aim was to chat with as many startups as possible to discover what was hot, what was not, and what tech will look like in the future. Some of the companies I visited included Facebook, Google, Zendesk, ClassPass and GoDaddy.

To summarise just a few of the exciting things I learned, I’ve written an article highlighting what to look out for this year.

> Read 5 tech trends for 2017

I’ve got a few more posts in progress, and will share them with you once I get clearance from Facebook’s PR department! Stay tuned.

‘Till next time!

Natalie & the Avion team

*The cover image is a photo I took of the games arcade in Google’s San Francisco office. You’re not allowed to take photos in the building without permission – but my contact Mark was happy to let this one slip through 🙂

Content tips & tricks

TWO VITAL ELEMENTS THAT MIGHT BE MISSING FROM YOUR CONTENT (AND PRECISELY WHERE TO ADD THEM)

By Kellie Exeter, copyblogger.com

You need both a strong hook and a strong idea to attract readers and keep them interested. This is what Kellie is going to break down for you today.

3 TACTICS FOR HYPERLOCAL KEYWORDS – WHITEBOARD FRIDAY

By Rank Fishkin, moz.com

In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people.

10 USES OF COMPUTER VISION IN MARKETING & CUSTOMER EXPERIENCE

By Ben Davis, econsultancy.com

The ability for computers to recognise novel images – to ‘see’ – is perhaps the most exciting side of AI. Here are 10 of them…

HOW SUCCESSFUL LEADERS THRIVE & GROW

By the Shuttle Rocket team, shuttlerocket.com

We pose three questions that businesses owners should ask themselves if they want to transform from a good leader into a truly inspiring one.