November 3, 2017 Living our passion for emerging technology

November 2017 Newsletter

The Churchill Club logo

I’ve always been a huge fan of digital media and emerging technology. That’s why I’m thrilled to announce my appointment to the committee of the Australian arm of The Churchill Club, an organisation dedicated to bridging the gap between groundbreaking academic research and real-world application.

The US-based Churchill Club is renowned for its position as the premier independent, non-profit business and technology forum in Silicon Valley. On the board here in Melbourne, I’m joined by four others and CEO Bec Kempster.

 Events we’ve hosted in the past have spanned topics such as artificial intelligence, using data to improve the customer experience, and the ethics of genome sequencing. Panellists have included experts from The University of Melbourne, REA Group, Zendesk and Telstra – as well as a raft of incredible tech startups.

Our next event is the business case for the Internet Of Things on November 15. If you’re keen to check it out, I encourage you to come along.

Hope to see you there,

Natalie & the Avion team.

CONTENT TIPS & TRICKS

3 SIMPLE KEYS TO A SUCCESSFUL VIDEO STRATEGY

By Cheryl Tan, Copyblogger

In this article, Cheryl shares how to map out your video marketing to a success.

INFOGRAPHIC: THE SCIENCE OF BRAND VOICE

By Jordan Teicher, Contently

Here’s Contently’s five-factor model to define and use your brand voice.

THE BUSINESS CASE FOR CUSTOMER EXPERIENCE

By Association for Data-Driven Marketing & Advertising

ADMA has put together all the data you need to make a compelling business case for CX ­– measuring quantifiable results like ROI and profitability.

WRITING HEADLINES THAT SERVE SEO, SOCIAL MEDIA, AND WEBSITE VISITORS ALL TOGETHER

By Rand Fishkin, MOZ

In this edition of Whiteboard Friday, Rand discusses how to write standout headlines that give better results in web traffic.