April 9, 2014 Maximum reach, minimal effort

April 2014 newsletter

Head of Social Jesse Desjardins presents at the Social Media Club

Last month, I attended a presentation by Jesse Desjardins, Head of Social at Tourism Australia (possibly one of the best jobs in the world!).

What I re-learned was the importance of generating fresh content on an ongoing basis. But what I found really interesting was his strategy – leveraging external help. From average holidaymakers to professional photographers, everyone is encouraged to share content such as happy snaps and comments on the Tourism Australia Facebook page. This dramatically increases its reach and resources.

Is there a way you can incorporate this approach to your website? Can you partner with other businesses to share a content pool? Maybe enlist a regular blogger or simply open discussions that online users can contribute to.

In other news, I’m proud to say that a couple of projects I’ve worked on recently have just gone live: Aeramix and New Homes Victoria. Congratulations guys!

Content tips & tricks

INTRODUCING THE PERIODIC TABLE OF CONTENT MARKETING

By Chris Lake, E-consultancy

Nobody has yet created a periodic table for content marketing, so I thought I’d have a go. It covers strategy, format, content type, platform, metrics, goals, sharing triggers and checklist.

13 DAMN GOOD IDEAS FROM 13 DEAD COPYWRITERS

By Demian Farnworth, Copyblogger

The history of advertising is full of the tools, tactics, and strategies you as online marketer still use. I want to introduce you to 13 dead copywriters and their best ideas.

EMOTION AS A MARKETING TOOL: WHY SYNCING INTO SOCIAL VALUES IS IMPORTANT

By Kathy Benson, Colmar Brunton

Syncing into sentiment through social values research is one way that marketers can increase their chances of getting in right in a world that is constantly changing.