November 10, 2014 What’s a web content strategist?
Needless to say, setting up your business’ first website can be a very daunting prospect – especially if you’re not terribly technologically savvy. But the way you present your website plays an important part in the sales you make. It…Read more
November 3, 2014 How to write a proposal that a company will want to read
Why you? Start out by explaining why you’re the right company for the job, or the right person to represent their team. So many tenders and proposals start with the same old introduction. Grab their attention straight away by clarifying…Read more
August 9, 2014 SEO (search engine optimisation)
Have you ever wondered how some websites get to the top of Google search results? The answer is content. Quality content. And this is an extremely important part of the online copywriting process. In addition to titles and descriptions in…Read more
July 10, 2014 12 easy ways to supercharge your eDMs
In a world of spam-filled inboxes, it’s a challenge to make your eDM (electronic direct mail, or email campaign) stand out from the crowd. How do you make your messaging stand head and shoulders above the clutter? Follow these 12…Read more
May 9, 2014 When did you last update your content?
Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often…Read more