February 3, 2020 Take on the new year with 2020 vision

January 2020 Newsletter

Happy New Year!

Well-meaning salutation aside, we know for many Australians impacted by bushfires raging around the country, it hasn’t been a happy start to the new year. We hope you, your family and loved ones are safe and well, and are fortunate enough to be starting 2020 off on the right foot.

In this month’s Avion newsletter we wrap up our brekky seminar, look at our new content marketing workshops and highlight a few articles that tickled our fancy. 

Event wrap up: Build your winning strategy for 2020 and beyond

At our recent breakfast seminar, we sat down with a few partners, clients and friends at Avion HQ. We kicked off the new year with a lively discussion – over coffee – about strategy and where we saw content heading in 2020. Keeping things interactive, everyone discussed their goals for the short to medium-term. These goals essentially boiled down to:

  • The importance of building good relationships and developing meaningful partnerships
  • Taking a proactive mindset to an ever-changing landscape
  • Sharing expertise and combining superpowers.

With this focus on building upon good relationships, proactivity in the marketplace and information sharing in mind, it was fitting to look closer at some of the content trends that will play a pivotal role in achieving all our 2020 goals. They are:

  • Personalisation
  • Research-driven digital communications e.g. long-form blogs and white papers
  • Conversation interactions e.g. chatbots
  • Multi-platform appropriate content
  • Content strategy.

We’ve put together a white paper that takes an in-depth look at the trends discussed above. For a copy, get in touch with us today.

Introducing our content marketing workshops

At Avion, our superpower is our team; we’re blessed with some of the best content strategists, conversation designers, copywriters and digital content experts going around. This is why we’re opening our doors and sharing this expertise to empower you and your team to make bold and informed steps this year.

Whether you’re starting from scratch, looking to upskill your team or need a quick fix, our workshops can help. Explore our content marketing workshops now.

We look forward to working with you again soon and hope 2020 is your best year yet.

Until next time,

Rhys & the Avion team

CONTENT TIPS AND TRICKS

SIMPLE WAYS YOU CAN PERSONALISE YOUR CONTENT

By Ali Pinch, Avion Communications

From a content marketing perspective, personalised experiences are set to go to the next level this year. And it’s easy to see why. Research from Think with Google indicates that people are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalised. What does this mean for you and your business? Find out now.

TALENT TRENDS 2019: UPSKILLING FOR A DIGITAL WORLD

By PwC

According to PwC’s Talent Trends Survey 2019 Report, four out of five CEOs bemoaned their employees’ lack of essential skills and identified that as a threat to growth. Read more now.

HOW TO USE TOOLS TO DETERMINE WHICH CONTENT TO RE-OPTIMISE: A STEP-BY-STEP GUIDE

By Jeff Baker, Moz

Creating organic content can sometimes feel like going to the gym – it feels good, but it can take a while before you start to see results. So, how do you see a more immediate impact without lining the pockets of Google or Facebook? Re-optimising. According to Moz, re-optimising content results in the most immediate gains. Discover how now.

SOFT SKILLS FOR BUSINESS SUCCESS

By Deloitte

According to Deloitte, soft skill-intensive occupations will account for two-thirds of all jobs by 2030. Therefore, effectively investing in improving soft skills now will bring significant benefits – to individuals, business and our economy. Find out more now.