February 28, 2020 Taking on writing for niche industries

February 2020 Newsletter

Tom Halpin, Avion copywriter

Hi there,

With the new decade well and truly underway, the Avion team has hit the ground running.

2020 is already proving to be a year full of new challenges and much variety. Lately, our entire team has been working hard to deliver sharp and effective copy for some very niche industries.

Some of these industries include property investment, health tech and large-scale transport – all unique in their own way. This means we have to be constantly adaptable, writing tailored content that captures exactly what each business is trying to deliver in their own distinct industry.

Why we love writing for niche industries

Taking on the challenge of writing for a particular niche industry is something we keenly embrace. We especially love writing for new and emerging industries – it pushes us to go the extra mile and develop our own knowledge in that area.

A part of this research is taking a deep dive into new developments impacting the industry and sharing that knowledge with a client’s audience in a way that’s exciting and relatable.

Another reason we love writing for niche industries? The opportunities to connect with those in the know are seemingly endless. We’ve worked with innovative leaders in some truly mind-bending fields, from emerging technology through to sustainability. When we jump on a project for a niche industry leader, we know we’re going to gain some pretty amazing insights along the way.

Our team love helping clients achieve their communication goals with content that delivers and engages. No matter your industry, we’ll work with you to get your audience’s heads nodding with understanding and appreciation.

In a niche industry and need help getting your message across? Get in touch with us today.

Until next time,

Nick & the Avion team 

CONTENT TIPS AND TRICKS

HOW TO WRITE CONTENT FOR THE REAL ESTATE INDUSTRY

By Nick Boylan, Avion Communications

Much like the property market itself, the real estate and property industry is very competitive. Luckily, we have years of experience writing for clients in these fields. We’ve put together some of our tips that can help real estate and property businesses stand out from the pack. Find out more.

PAY ATTENTION TO THESE SEO TRENDS IN 2020 AND BEYOND

By Suganthan Mohanadasan, Moz

In this early part of 2020, keeping an eye on trends is crucial to producing content that performs. This vigilance extends to SEO. Read Suganthan Mohanadasan’s predictions for top SEO trends to watch in 2020.

WHY THE ‘HOLLYWOOD MODEL’ IS THE FUTURE OF CONTENT CREATION

By Shane Snow, Contently                                                                           

Shane Snow explains how the ‘Hollywood Model’ is impacting the way content teams are constructed. In short, Shane speaks about how your team will need an influx of fresh new talent to take your work to the next level. Check out what other impacts the ‘Hollywood Model’ could have on your team.

WHEN SHOULD YOU UPDATE LONG-FORM CONTENT?

By Ashley Hill, Business 2 Community

We think long-form content can still play an important part in your marketing arsenal, but it’s also important to keep it as fresh as possible. Ashley Hill unpacks how keeping your long-form content can supercharge your SEO power and maintain your position as a thought leader. Read more.