May 31, 2019 The future of work

May 2019 Newsletter

op view of table with laptop, camera and big white paper with business drawing on it

Hi there,

Winter is coming, which means “our watch has ended” (a bit of humour for the GOT fans out there)! It also means the End of the Financial Year (EOFY) is just around the corner. How is your 2019 to-do list looking? Ahead of the EOFY, now is a great time to tick off a few projects and set goals for the future.

I had the pleasure of attending the Future Work Summit in Melbourne recently, an event focused on how to future-proof businesses and workers. Spoiler alert: the future is actually now. Technology and innovation are already transforming and challenging how we work and shaping the jobs of the future.

So how do we embrace this uncertainty and use these emerging conditions to find new opportunities?

Lifelong learning

According to the World Economic Forum, by next year more than one third of the skills we believe are essential for today’s workforce “will be comprised of skills that are not yet considered crucial to the job today.” A commitment to lifelong learning both from companies and individuals will be essential to navigate the future work environment and develop the skills required.

Check out Avion’s own Melinda Jennings as she presents an Academy Xi workshop on writing for emerging technology – Writing for UX, Voice Command and Chatbots.

Technology

Digital technology is transforming how we do business, business structures and the user experience. As organisations keep pace with the rise of technology in the workplace, it’s important we reframe the conversation around automation and artificial intelligence (AI). AI should be seen as a partner in the workplace, not a competitor. The challenge for businesses will be to make decisions that put people at the centre and technology at the service of people.

Here at Avion, we are content and project specialists who love emerging technology. We are passionate about helping companies navigate the future with clear, insightful and reflective content to create a brand, not just a business. Get in touch to learn more! For those harbour city dwellers, you can catch the Sydney Future Work Summit in October.

All the best,

Claire & the Avion team

CONTENT TIPS AND TRICKS

HOW TO PROVIDE USEFUL FEEDBACK TO YOUR COPYWRITER

By Stephanie Underhill, Avion Communications

Not sure how to provide feedback? Stress less, because we’ve whipped up a handy little guide on how to talk to your copywriter in a productive way.

EVERYTHING WE KNOW ABOUT WORK IS CHANGING. HERE’S HOW TO ADAPT

By Mike Preston, Quartz

If you’re wondering how to navigate the workplace of the future, this is the article for you!

4 MAJOR MARKETING TRENDS FOR 2020 AND BEYOND

By Alp Mimaroglu, Entrepreneur

Do you know what ‘on-SERP SEO’ means in the marketing universe? Entrepreneur Alp Mimaroglu looks at four major marketing trends for 2020 and beyond.

PODCASTS IN SERPs: IS AUDIO SEO THE NEXT FRONTIER

By Dr. Peter J. Meyers, Moz

Our friends at Moz talk us through the new Google Search update that now includes podcasts in results.