Every year, professionals working in tech, film and music from all over the globe flock to Austin for the world’s biggest gathering of creative minds – South by Southwest (SXSW).
This year our Director & Content Strategist (and founder), Natalie hit SXSW for the first time. After five days of back-to-back keynotes, activations, exhibitions and events, what trend dominated the conversation and is the next digital frontier…voice tech!
What’s the big deal?
Those passionate about voice technology will already know that by 2020, it’s predicted that 50% of tasks will be carried out by voice. Furthermore, 30% of these interactions won’t involve a screen.
The big deal about sound is that we can consume it all of the time. Audio and voice recognition technology empowers us to multitask. Unlike a VR headset that demands our full attention, sound fits into our daily lives – whether we are cooking, driving, or walking down the street. For this reason, it will have a bigger impact than we think.
Do you have an audio strategy?
At Avion Communications, we are passionate about emerging technology. Using our skills as copywriters, content strategists and conversation designers, we’re excited to help brands apply sound and voice recognition technology.
Want to learn more, read Natalie’s full SXSW report here: The power of sound: A deep dive into my top trend from SXSW19.
If you would love to have Natalie present her SXSW insights to your team, drop her a line: email@example.com.
All the best,
Claire & The Avion team
CONTENT TIPS & TRICKS
By Melinda Jennings, Academy Xi
With emerging technologies such as voice-command devices and online chatbots, writing content that has a great user-experience (UX) adds an additional layer of complexity when writing on the web. Join Avion copywriter Melinda Jennings for a lunch and learn session at Academy Xi in Melbourne on May 2 (register via the link above).
By Gary Vela, Forbes
Chatbots have become increasingly popular in recent years. Forbes explores the value of leveraging chatbots for business growth.
By Tom Halpin, Avion Communications
In this article we explain the difference between user experience (UX) and customer experience (CX), and how they can be an asset when planning your next project.
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