May 8, 2015 The web copywriter’s cheat sheet

May 2015 Newsletter

Ever looked back at your work and cringed at the sight of a mistake? Or created web content that wasn’t as powerful as you’d imagined?

To avoid embarrassment and optimise success, we’ve put together a list of what we consider to be the top 10 web copywriting pitfalls:

1. Have I addressed what my reader is looking for/expecting?
2. Have I used the words ‘you’ and ‘your’ enough?
3. Have I given my SEO keywords context?
4. Have I repeated the same adjectives or phrases on the same page?
5. Have I been consistent with formatting, punctuation and spacing?
6. Have I checked if my plurals and singulars are grammatically correct?
7. Have I followed the same sentence structure for headings and lists?
8. Have I indicated the H1s and H2s?
9. Have I put my apostrophes in the right spot?
10. Have I completed a spell-check?

You can see a full explanation of each point in our blog:

> 10 COMMON WEB COPYWRITING PITFALLS TO CONSIDER

If you can suggest any others, or would like to know more, please contact me by emailing natalie@avioncommunications.com.au!

‘Till next month…

Best wishes, Natalie and the Avion team

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