Ever looked back at your work and cringed at the sight of a mistake? Or created web content that wasn’t as powerful as you’d imagined?
To avoid embarrassment and optimise success, we’ve put together a list of what we consider to be the top 10 web copywriting pitfalls:
1. Have I addressed what my reader is looking for/expecting?
2. Have I used the words ‘you’ and ‘your’ enough?
3. Have I given my SEO keywords context?
4. Have I repeated the same adjectives or phrases on the same page?
5. Have I been consistent with formatting, punctuation and spacing?
6. Have I checked if my plurals and singulars are grammatically correct?
7. Have I followed the same sentence structure for headings and lists?
8. Have I indicated the H1s and H2s?
9. Have I put my apostrophes in the right spot?
10. Have I completed a spell-check?
You can see a full explanation of each point in our blog:
If you can suggest any others, or would like to know more, please contact me by emailing firstname.lastname@example.org!
‘Till next month…
Best wishes, Natalie and the Avion team
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