September 2, 2016 User-centric design and thinking

September 2016 Newsletter

Drive and passion spelled using blue scrabble tiles

What’s something new you’ve learned, lately?

At Avion, we’re always honing our skills. And part of this involves getting out and about to industry events as much as possible.

Our Project Manager Alexandra has been busy attending a range of events and workshops – one of which was UX Australia. For a snapshot of what she picked up, check out her blog below.

> The 4 best things I learned at UX Australia

Register for our free digital storytelling and fundraising event

In other exciting news, we’re co-hosting an event for NFP organisations in conjunction with Heartburst Digital. Come along, it’s free – and you get morning tea!

> Register now

And our portfolio keeps growing…

At Avion, we love animals and even bring our pets into the office – yay! So you can imagine our delight when we were asked to write web copy for Advanced Vetcare.

If you have a copywriting project coming up and could do with some help, be sure to shout out! We’d love to hear from you.

> Check out the Advanced Vetcare website

‘Till next time!

Best wishes, Natalie & the Avion team

Advanced Vetcare Homepage

Content tips & tricks

SEO FOR BLOGGERS: HOW TO NAIL THE OPTIMIZATION PROCESS FOR YOUR POSTS – WHITEBOARD FRIDAY

By Rand Fishkin, moz.com

Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.

THE FOUR BIGGEST CHALLENGES FACING SOCIAL MEDIA STRATEGISTS

By Nikki Gilliland, Econsultancy

With new platforms, changing roles and evolving customer demands, maintaining an effective social strategy across the board is never easy. Meanwhile, with a few examples of how some brands have overcome them, here are just four of the biggest challenges facing strategists today.

HOW TO DECIDE WHICH SOCIAL MEDIA PLATFORMS ARE RIGHT FOR YOUR BUSINESS

By Tali Samoylenko, Shuttle Rocket

Feeling overwhelmed by the abundance of social media options? Struggling to figure out which accounts to sign up to? Having a business is stressful enough – who wants to deal with the added pressure? In this article we delve into different social media platforms so you can decide which one might be right for you.