June 3, 2016 In Vogue: Product description copywriting

June 2016 Newsletter

Frank/E Homepage

 

Winter is upon us. Thankfully, the Avion team is all up-to-date with this season’s trends so we can own the wind and rain in style!

FRANK/E and EOS are two Australian footwear brands that cater to fast fashion and age-old craftsmanship, respectively. We’ve worked very closely with them – as well as associated labels under the Urban Collective Footwear brand name – to produce unique product descriptions for almost 200 winter-range shoes.

Being able to identify, articulate and promote features such as buckles and leather treatments in hundreds of different ways is one of our strengths. Writing such a large volume of content in a short timespan of just a few weeks is one mean feat we are proud of.

Our copywriters would love to be involved in more fashion and/or ecommerce projects. If you’d like help writing original SEO-focused product descriptions, give us a shout!

‘Till next time!

Best wishes, Natalie & the Avion team

EOS Footwear Homepage

 

Content tips & tricks

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HOW TO CREATE CONTENT THAT EARNS ENGAGEMENT, TRUST, AND LOYALTY FOR YOUR BRAND

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We shouldn’t use engagement as an all-important Key Performance Indicator (KPI) of how your brand’s content is performing. Content is meant to support your marketing efforts; it should not define them.