June 29, 2020 When’s the best time to do a content audit?

June 2020 Newsletter

Jacinta, Avion copywriter

Hi there,

Like Punxsutawney Phil, you might be slowly emerging from social restrictions to see what awaits you – in both a personal and business sense. Hopefully the shadow of COVID-19 isn’t looming and brighter times await.  

If you’re defrosting your business, but not sure exactly where to start when it comes to improving your online presence and re-engaging your customers, then a content audit might help. Find out how now.

Before starting a website redevelopment

Like an iceberg, sometimes only part of the problem is visible – there might be a whole lot more that’s unseen. So, before diving headfirst into overhauling your website, conducting a content audit can give you an accurate picture of where your site is at.

It will also give you the insights, direction and confidence you need to ensure any updated or new content better aligns with your audience’s expectations, as well as your business goals.

Before locking-in your marketing budget for the new financial year

With the new financial year less than a week away, and the impacts of COVID-19 still being realised, many businesses are mapping out their marketing budgets for the next 6-12 months. Now is the perfect time to do a content audit.

An audit can help you understand what content marketing activities have performed well over the last 12 months and what haven’t. For example, did your ‘listicles’ see a lot of page traffic, but your ‘how to’ articles fall flat? Maybe the social posts about your team nailed it, but general news updates didn’t connect.

By auditing your previous 12 months’ worth of content (and beyond), you’ll be able to make informed choices that will give you bigger bang for your buck, and point you in the right direction for the next 12 months.

When you need a quick win

With so many organisations tightening their belts, the need to bring in more business without spending big has never been more important.

A content audit will help you identify the areas of your website, blog, newsletter and social media presence that’s going to give you the biggest impact for the smallest outlay. And once your business is back on track, you can commit to completing a bigger overhaul.

At Avion Communications, we’re content auditing experts. With our quick but thorough audits you’ll get a map of what’s working, what’s not, and what can be improved. You’ll also get an easy-to-understand report on how to action these insights. If this sounds like something that could help your business, get in touch with us today.

Until next time,

Rhys & the Avion team 

CONTENT TIPS AND TRICKS

HOW TO MAKE DRY CONTENT FUN AND ENGAGING

By Jacinta Koelewyn, Avion Communications

Just like content auditing, writing copy about a dry subject matter mightn’t seem like the most exciting thing to do. But that doesn’t mean it’s not important. So, how do you turn subject matter that’s a little ‘plain Jane’ into words that leap off the page and engage your audience? Take a look at this article to find out.

CONTENT ANALYSIS AND REPORTING

By Moz

In order to improve on your performance, you need to have a sense for what previously worked and what didn’t. This article by SEO titans, Moz, explores the what, when and how of content analysis and reporting – take a look now.

MY ULTIMATE GUIDE TO HIRING & FIRING POST COVID-19

By Natalie Khoo, Medium

Avion’s very own head honcho has written another fantastic op-ed for Medium. After almost a decade leading people, she discusses strategies to help balance people with profit and loss. If you’re a business leader (or aspire to be one), read this article and discover the importance of processes, how to align your personal and professional brand, and how to let someone go – with empathy.

DIGITAL MEDIA STILL ISN’T VERY GOOD AT CONNECTING PEOPLE

By Douglas Rushkoff, Medium

At Avion, we’re big believers in all things digital. And we’re very much digital natives. But digital communications alone won’t help you make a lasting connection with your audience. Changing behaviour and connecting with people requires a multi-faceted approach that includes human interaction and physical experiences – as well as digital. Read this article to find out more.