April 1, 2019 Who writes your copy? Spotlight on… Dr Marion Piper

March 2019 Newsletter

Marion Piper

Howdy friends!

Can you believe we’re already a quarter of the way through 2019? You’re welcome. If we haven’t formally met yet, I’m Marion, Avion’s Creative Director. I’ve been part of the Avion crew for a little over a year now and boy, what a roller coaster! I’d love to take a moment to share with you some of the twists and turns – as well as a few valuable learnings – I’ve experienced to give you an insight into the amazing work we do.

HIGHLIGHTS AND KEY PROJECTS

I began my Avion journey as a copywriter working with the incredible team at Suncorp. I honed my digital skills and learnt from some of the best UX brains in the country (how lucky am I?!).

In mid-2018, I had the opportunity to work closely with the inspiring disruptors over at Selfmade. They’re doing some amazing things in the FinTech space and are definitely a brand to watch out for! The highlight of my year was collaborating on a tri-agency website project with the Working with Children Check, Victoria (the results of which will be released soon – stay tuned). I love big digital projects and this one was both a treat to work on and a complex challenge.

BEST THING I’VE LEARNT WHILE AT AVION

Regardless of the platform, good copywriting is so important. It’s way more beneficial to be clear not just clever – if you can do both (like I can, wink) you’ll have a big impact. Not just for your clients, but for the quality of website content in general.

FUN FACTS ABOUT ME

  1. I teach yoga (at Bikram Yoga Richmond, should you want to come and take a class with me).
  2. I have a PhD (you can read my thesis online, if you like).
  3. I used to live in San Diego (I highly recommend a visit, should you be the travelling kind).

I hope we can meet in person soon, but feel free to reach out to me on LinkedIn if you’ve got a content problem you can’t solve.

Have a stellar week,

Marion & the Avion team

CONTENT TIPS & TRICKS

HOW TO SUCCESSFULLY LAUNCH CONTENT IN A WEBSITE REBUILD

By Marion Piper, Academy Xi

Are you about to embark on a challenging website redevelopment project? Don’t forget about your content! Join me for an in-depth workshop in early April at Academy Xi in Melbourne (snap up a ticket in the link above – it’s sure to sell out).

TIME AND MONEY

By Seth Godin

Seth’s short and punchy blog always comes through with the goods. In this post, he points out something I know we’re all guilty of.

CONTENT SPRINTS – MATCHING USER NEEDS WITH BUSINESS GOALS

By Hinrich von Haaren, Content Design London

We often work with clients in Agile environments. In this article, Hinrich talks about what can be achieved in a 2 week content sprint and how important it is to put yourself in the shoes of your user.

STATE OF SOCIAL 2019 REPORT

By Buffer

It’s impossible to ignore the importance of social media if you run a business. The great people over at Buffer have put together this amazing report on all things social (with some surprising insights and ripe opportunities).