November 29, 2019 Who writes your copy? Spotlight on… Tom Halpin

November 2019 Newsletter

Tom with Penny Modra at Stop. Grammar Time.
Tom with Penny Modra at Stop. Grammar Time.

Hi there,

Can you believe that we’re almost done with 2019? If we haven’t already met, you’ll see from my LinkedIn profile (if you haven’t stalked me already) that I’m a copywriter and UX design enthusiast. I’ve been part of the Avion crew for over 1.5 years now and it’s genuinely been a blast! I’m so lucky to work with a stellar bunch of people.

In this month’s newsletter, I rewind the clock a little and share a couple of valuable learnings and insights. And who knows, maybe we’ll run into each other soon!   

Highlights and key projects

I began my journey writing for one of my dream not-for-profit clients, headspace. Content is really important for their audience and we were fortunate to lend our expertise and work alongside their marketers and clinicians in the same room. Amazing, right?

By early 2019, I had started to sink my teeth into product and marketing copywriting with our valued client, Suncorp, leveraging off some of the brightest UX minds in the country. I quickly became adept at finding solutions for digital projects that pose complex and multi-faceted challenges. I’m currently working across the Suncorp network of brands, such as AAMI and GIO.

Best thing I’ve learned so far at Avion

Regardless of the platform, good copywriting always conveys a clear message. It’s way more beneficial to be clear than clever, concise than waffly, simple than complex – do this and you’ll have a big impact.

Shameless plug: If you’re a business that believes in the value of making your customer’s lives better (just like we do), then book in for a session with us today and we’ll work with you to create great content that puts people first. Side note: If you’re a NFP or charity, drop us a line to see our special rates!

Fun facts about me

  1. I’ve been playing Futsal with the same team every week for over 6 years (yet we’ve never been promoted!).
  2. I used to live in Calgary, Alberta (and I highly recommend visiting the Canadian Rockies).
  3. I do plenty of ocean water swimming events (they usually start when the Victorian summer kicks-off).

As I introduce myself, we also say goodbye to one of our team members this month – Michelle Staniczenko. Michelle has been an integral part of the Avion family for this past year and we’re extremely grateful for her contribution to the business. We’re excited to see what she does next.

What we’ll miss most about Michelle:

  • her diligence and hard work
  • her intelligent wit and ‘punny’ humour
  • her humility and kindness
  • her karaoke singing (she’s a star in the making!)
  • her storytelling and inspirational gym workouts.

I hope we can meet face-to-face soon, but until then, feel free to reach out to me on LinkedIn if you’re after an A on your homework or need some help creating quality content. 

Have an awesome week,

Tom & the Avion team.  

CONTENT TIPS & TRICKS 

HOW TO WRITE FOR VOICE SEARCH

By Ali Pinch, Avion Communications

Is your brand ready for voice search? Ali has a lot of experience writing for chatbots. In this article, learn how to optimise your content for voice search and while you’re there, plug conversational phrases to help boost your website’s visibility.

WHY WE’RE RETHINKING THE IMAGES WE USE FOR OUR CLIMATE JOURNALISM

By Fiona Shields, The Guardian

Sourcing quality imagery is only half of the job. The Guardian provides unique insights into tackling the climate narrative with imagery. They suggest choosing imagery to reflect the scale of impact and cover a range of human experiences. This is vital for conveying the current climate situation as a crisis.

ABC NEWS ON FACEBOOK MESSENGER

By The ABC

The good people at the ABC have teamed up with Facebook Messenger to deliver an extraordinary chatbot that delivers curated news to your messenger inbox, night and day (or rather, when you request it). Content addicts will love this!

WHAT CONTENT DOES THE AUDIENCE DEMAND FROM YOUR BRAND

By Andrés López-Varela, Firebrand Talent

Marketers grapple with understanding how people consume media. So how do we structure content around this? Targeting different platforms is vital for punchy, useful content that gives audiences the information they want, so they can take action confidently.