October 6, 2017 Who writes your copy? Spotlight on… Alexandra Hallam

October 2017 Newsletter

Ally Hallam

If we haven’t met before, I’m Alexandra (or Ally) Hallam, Project Manager here at Avion. This month marks the beginning of my fourth year here, so what better time to launch our new “Who writes your copy?” series? Keep an eye out over the coming months, as the members of Team Avion will be sharing a bit about themselves.

Highlights and key projects

One of my highlights was one of my very first projects here – the University of Melbourne Staff Hub. What a project to cut my teeth on! Through those 18 months I not only honed my skills in auditing, IA development, user-centricity and content strategy, but also my soft skills in managing and mentoring other writers.

This year, my highlights have included working in-house for six weeks at a well-known infrastructure company, and our team values and vision retreat in July.

Best thing I’ve learnt while at Avion

I love learning about usability and accessibility – and particularly the role content plays in creating a good user experience. That’s why I still frequently think of the lessons I learnt at last year’s UX Australia conference.

Fun facts about me

  • I live in Castlemaine with my husband Justin and my 17-year old cat Chester. I commute in every morning on the 6:02 train!
  • I love trying new foods and snacks.
  • I’m one of those people who’s always on the lookout for a new podcast. I’m really excited for the second season of Accused. If you have a recommendation, drop me a line.

Till next time!

Ally & the Avion team

P.S. I’ve chosen this month’s content tips and tricks – hope you enjoy!

CONTENT TIPS & TRICKS

BALANCING PERSONAL BRAND WITH COMPANY BRAND
By Alexandra Hallam, Avion Communications

Here’s more from me! Wondering where to draw the line between you and your profession online? These are my thoughts on the topic.

HOW TO DRIVE MORE TRAFFIC TO YOUR TOP PERFORMING POSTS
By Neil Patel

You’ve just written a great piece of content – don’t let your hard work be a flash in the pan. Neil Patel shares four tips for making your best posts work their hardest.

10 THINGS THAT DO NOT (DIRECTLY) AFFECT YOUR GOOGLE RANKINGS
By Rand Fishkin, Moz

In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.

HOW TO GET E-COMMERCE CUSTOMERS COMING BACK AFTER THEIR FIRST PURCHASE
By Sherice Jacob, Kissmetrics

How do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come in – this post from Kissmetrics shares a few proven approaches.