January 12, 2018 Who writes your copy? Spotlight on… Tali Samoylenko

January 2018 Newsletter

Tali, Avion copywriter

Hi there! If we haven’t had the chance to meet, my name is Tali. I’m a copywriter here at Avion Communications and I also steer the Shuttle Rocket ship!

Highlights and key projects

I’ve been lucky enough to experience quite a few highlights in my two years working at Avion. Two in particular include working with the Melbourne School of Engineering on its Current Students website, and presenting at Academy Xi on online copywriting best practices (in fact, I’m hosting a Writing for the Web Masterclass on January 31st – if you’re interested, make sure you sign up!).

I’ve also done a heap of work for small businesses thanks to Shuttle Rocket (our little sister business), from blogs about health and wellbeing, to websites in the construction industry and medical and legal practices, to name a few!

Best thing I’ve learnt while at Avion

Thanks to the wonderful team here, I’ve been supported to think more strategically about projects. I’m also fascinated by usability and accessibility, so I try to keep readers of all abilities in mind when writing.

Fun facts about me

  • I’m not one for TV shows ­or series – I’d rather be outside riding my bike or walking the dog.
  • I speak basic Russian with my parents.
  • I love attending poetry events.

Till next time!

Tali & the Avion team

P.S. I’ve carefully picked out a few articles I found interesting below. I hope you like them too!

CONTENT TIPS & TRICKS

HOW DOES MOBILE-FIRST INDEXING WORK, AND HOW DOES IT IMPACT SEO?

By Bridget Randolph, MOZ

Not sure what “mobile-first indexing” means? Here’s why you should be optimising your website for mobile, now more than ever.

DOES BUSINESS BLOGGING STILL GET RESULTS IN 2017? NEW DATA FROM 1,000 BLOGGERS

By Barry Feldman, Hubspot

Blogs. Are they really worth it? In this article, Barry Feldman explains the benefits of blogging for your business.

WHY MOST NEWSLETTERS FAIL

By Jimmy Daly, Vero

Struggling to write newsletters that people want to open and actually read? Here are a few common pitfalls that might be holding you back.

8 TOOLS SOCIAL MEDIA MANAGERS USE TO GROW THEIR SKILLS

By Sapir Segal, Oktopost

Equip yourself with a stellar arsenal of social media tools. These recommendations will help you refine your social media marketing with sleeker, smarter posts.