Where messages take flight

Content marketing & strategy specialists

We’re so much more than copywriters – we’re a dedicated content marketing agency.

We merge content and strategic thinking to deliver outstanding digital experiences that put people first.

We’re not afraid to tackle complex projects and drive exceptional results for our clients.

We believe in being clever yet kind – to our clients, to our team and to our planet. We mindfully choose to work with organisations that share our values and are working to make the world a more accessible place for everyone.

We’re proud to be leading the content marketing space in conversation design for emerging technologies, including chatbots and voice-command devices.

What we do

Our team uses an array of skills to provide complete, engaging, and inspired content marketing solutions. No matter your goal, we work towards growing your business and delivering tangible results.

Avion has the experience, expertise and dedication required to support and drive projects of every scale.

Content strategy

  • Planning digital and non-digital content
  • Identifying pain points
  • Repurposing existing content
  • Establishing tone of voice
  • Creating a brand identity

Content auditing

  • Auditing websites and reports
  • Cataloguing existing information architecture (IA)
  • Identifying gaps and areas of improvement
  • Analysing of low and high-performing pages

Web copywriting and optimisation

  • Writing with Search Engine Optimisation (SEO) in mind
  • Following web accessibility guidelines
  • Improving Customer Experience (CX)
  • Writing User Experience (UX) copy
  • Optimising digital strategy

Conversation design

  • Chatbot scripts
  • Voice technology dialogue
  • Decision trees
  • Conversational Commerce
  • Artificial intelligence
  • Human-bot interaction

Digital transformation

  • Transforming content
  • Writing in plain English
  • Putting best practice web guidelines in place
  • Communicating your message more effectively

Corporate communications

  • Annual reports
  • Staff handbooks
  • Whitepapers
  • Prospectuses
  • Sales collateral
  • IMS


  • Internal team training
  • Content discovery, refresh and strategy
  • Industry events
  • Tailored workshops for your business’ needs

Digital content

  • Blogs
  • eDMs and newsletters
  • Campaign copy
  • Social media strategy and content creation

Who we help

Part of our unique skill set at Avion is the ability to work with a wide variety of stakeholders, across industries such as finance, healthcare, property, education and more. We take pride in the fact that we have the flexibility to work with clients of every size – from small businesses to large financial institutions, offering the same level of care and high-quality content marketing expertise to all.

We partner with you to achieve the best possible outcome for your business, no matter the challenge.

Internal marketing teams

Bringing our expertise and insight to the table, we love assisting your talented marketing team and taking your content to the next level. Whether it’s consulting on content strategy, providing best practice advice, or simply as a plug-in resource – our capable crew are able to help your team succeed.


We know that while marketing your business is important, sometimes you need to focus on doing what you do best – this is where we come in. We work with you to help develop your brand identity and messaging for success. We take the time to understand who you are and what you do, and strategically create content to engage your audience.

Partner agencies

As content marketing and strategy specialists, we can partner with you to deliver impactful content solutions on your next digital project. Whether it’s working hand-in-hand or in the cockpit, your client’s goals are our client’s goals.




  • “It’s an absolute please working with the Avion team. Their ability to deliver copy that lives and breathes headspace’s brand values – being helpful and embracing diversity and inclusiveness – is second-to-none. The blogs they produce are high quality, informative and engaging, and most of all, they speak to young people experiencing mental health challenges across a range of difficult subject. I’m more than happy to recommend Avion and their copywriting services.”
    Antonio Greer – Digital Advisor for headspace
  • “… the team at Avion Communications are a pleasure to work with. Not only do they deliver great content, but they also keep us accountable to delivering more to our blog than ever before. I appreciate that they take a trending relevant topic in the health & wellness field, and bring it to life with SEO-friendly articles our viewers love.”
    Jamie Kennedy – Social Media Manager of Virgin Active Australia
  • “The Avion team dealt with a vast array of content types from FAQs to product descriptions. They are extremely adaptable and easy to deal with. Great writers you can rely on to deliver. Love their work!”
    Belinda Daw – Online Content Production Lead at Suncorp Group
  • “You guys have done such a great job, I really appreciate your efficiency and attention to detail. Thank you also for being so great to work with – we will certainly keep you in mind for future work.”
    Jilly Charlwood – Communications Program Manager, External Affairs, at WorkSafe
  • “The Avion team played an amazingly supportive role throughout the ReWeb project. Avion was able to dive into the project seamlessly from day one and work collaboratively with us to provide exceptional user-centric content for our many stakeholders. Thank you, Avion!”
    Ryan Rogers – Digital Content Specialist at AITSL
  • “Finding technical copywriters that can articulate a brand’s message is challenging to find. The team at Avion sets the benchmark high. Their seamless service and expert advice has made working on projects so much easier.”
    Alyssa Gutierrez – Marketing & Operations at IODM Limited
  • “Bringing in such professional external support from Avion enabled us to get the new site live months earlier than we would have otherwise. We now have an invaluable partner, which we’ll continue to work with on future projects.”
    Paul Foster – Program Manager, eCommerce Customer Sales at Suncorp Group
  • “Working with Avion was an absolute breeze. Avion were able to successfully curate fresh, engaging and high quality content in what is often a clouded and highly conservative property industry.”
    Andrew Le – Brand Manager at Resimax Group
  • “Avion’s ability to condense the extensive copy from our existing CEO Sleepout website and to refresh the language resulted in a user friendly site with a contemporary feel.”
    Anneloes De Graeff – National Manager of Strategic Marketing at Vinnies Australia
  • “The collective talent of the team at Avion is impressive and I look forward to working with them again soon as we start to implement and review the strategy.”
    Bec Kempster – CEO of The Churchill Club

We've Worked With

TAC – Towards Zero
The University of Melbourne
Monash University
Victoria Teachers Mutual Bank
Virgin Active
Vichealth/This Girl Can
Plastic Free July
ME Bank
Sustainable Melbourne Fund